Marketing InfographicsSocial Media & Influencer Marketing

Infographic: 46% of Consumers Use Social Media in Purchase Decisions

I want you to do a test. Go to Twitter and search for a hashtag related to your business and follow leaders that appear, go to Facebook and search for a group related to your industry and join it, then go to LinkedIn and join an industry group. Spend 10 minutes a day on each for the next week and then report back whether or not it was worth it.

It will be. You’ll learn something new, you’ll connect with industry leaders, and you may even have an opportunity to do business. When people tell me they’re not getting business results from social media, it’s not often that we see that they’re right. Most of the time it’s simply because they’re not making the effort and then patient enough for the payoff.

The most successful product launches and promotions are now made on these sites. In fact, 4 out of 5 SMBs have used social media for marketing purposes, with Facebook being the clear favourite in terms of platforms. It isn’t any wonder, as 46% of consumers utilise social media when making a shopping decision.

Saying social media doesn’t work is like saying going to an enormous exposition didn’t work. Social media is the world… and saying your business doesn’t have a place in the world is illogical. Every business is in social media – even yours when you’re not looking. People are discussing your industry, and may even be considering your products and services.

This infographic from VoucherBin is aptly named, The Largest International Expo! Social Media, and provides all of the amazing stats (good and bad) on the impact of social media on you and your business.

The Largest International Expo! Social Media

Douglas Karr

Douglas Karr is the founder of the Martech Zone and CEO of DK New Media. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

Related Articles


Adblock Detected

Martech Zone is able to provide you this content at no cost because we monetize our site through ad revenue, affiliate links, and sponsorships. We would appreciate if you would remove your ad blocker as you view our site.