social media infographic

Marketing Infographics Social Media & Influencer Marketing

Infographic: 46% of Consumers Use Social Media in Purchase Decisions

Douglas Karr Last Updated: Wednesday, October 28, 2015

1 minute read

I want you to do a test. Go to Twitter and search for a hashtag related to your business and follow leaders that appear, go to Facebook and search for a group related to your industry and join it, then go to LinkedIn and join an industry group. Spend 10 minutes a day on each for the next week and then report back whether or not it was worth it.

It will be. You’ll learn something new, you’ll connect with industry leaders, and you may even have an opportunity to do business. When people tell me they’re not getting business results from social media, it’s not often that we see that they’re right. Most of the time it’s simply because they’re not making the effort and then patient enough for the payoff.

The most successful product launches and promotions are now made on these sites. In fact, 4 out of 5 SMBs have used social media for marketing purposes, with Facebook being the clear favourite in terms of platforms. It isn’t any wonder, as 46% of consumers utilise social media when making a shopping decision.

Saying social media doesn’t work is like saying going to an enormous exposition didn’t work. Social media is the world… and saying your business doesn’t have a place in the world is illogical. Every business is in social media – even yours when you’re not looking. People are discussing your industry, and may even be considering your products and services.

This infographic from VoucherBin is aptly named, The Largest International Expo! Social Media, and provides all of the amazing stats (good and bad) on the impact of social media on you and your business.

Douglas Karr Last Updated: Wednesday, October 28, 2015

1 minute read

Douglas Karr

Douglas Karr is the founder of the Martech Zone and CEO of DK New Media. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

It all started as a book club.

Yes, I’m serious. I started my work on the web more than two decades ago. My first site was Helping Hand, which curated the best sites from around the web to help people with their computers and navigate resources on the Internet. Years later, I sold the domain to a company that helped folks quit smoking, one of my first big contracts.

I began blogging on Blogger and waxed poetic about everything from politics to Internet tools. I was all over the place and mostly wrote for myself – without much of an audience. I belonged to a Marketing Book club in Indianapolis that quickly grew out of control. Over time, I discovered that more and more of the group were coming to me for technology advice. The combination of my technology background and my business and marketing acumen was in high demand as the Internet rapidly changed the industry.

After reading Naked Conversations, I was motivated to better brand and control the content on the site. I also wanted more control over the look and feel of my blog, so I moved to my domain in 2006 and built my first WordPress site. Since I was focused on marketing technology, I didn’t want the domain with my name to get in the way, so I moved the site (painfully) to its new domain in 2008 where it’s grown ever since.

The Martech Zone is owned and operated by DK New Media, LLC, a company I started in 2009. After working with virtually every major online marketing department in my tenure at ExactTarget and launching Compendium, I knew there was a great demand for my expertise and guidance within such a complex industry.

DK New Media oversees my consulting, publications, podcasts, workshops, webinars, and speaking opportunities. Highbridge, my agency with two other partners, helps companies maximize their investment in sales, marketing, and related products. We offer integration, migration, training, strategic consulting, and custom development.

Thank you so much for your support over the years!

Douglas Karr
CEO, DK New Media