Political, Economic, Social, Technological, Legal, and Environmental

PESTLE is the acronym for Political, Economic, Social, Technological, Legal, and Environmental.

A framework used in business and marketing analysis to assess the external factors that can impact an organization. The purpose of PESTLE analysis is to identify and understand the impact of external factors on a business and its operations so that appropriate strategies can be developed to respond to those factors. By considering the political, economic, sociocultural, technological, legal, and environmental factors, organizations can develop a comprehensive view of the external environment and plan accordingly.

  • Abbreviation: PESTLE

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