PMS

Pantone Matching System

PMS is a widely recognized color standard that ensures brand consistency across all print and digital materials. PMS takes the guesswork out of color reproduction by assigning each hue a unique identification number. Marketers use Pantone color references to guarantee that a company’s logo, packaging, and promotional materials always display the same shades—no matter which printer or production facility is involved.

Adopting PMS plays a pivotal role in building and maintaining brand equity. When a brand’s signature color stands out on store shelves, online ads, or live events, consumers quickly associate that specific hue with the company. This visual consistency builds trust, improves recall, and strengthens sales conversions. Whether coordinating a global product launch, producing merch, or ordering direct mail materials, PMS ensures that what you’ve envisioned in your design mockups looks identical to the final product.

• Abbreviation: PMS
• Source: Pantone

Additional Acronyms for PMS

• PMS - Project Management System