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A Guide to Graphic Design Jargon

If you’re the kind of marketer that can speak jargon and strategy, you’re probably doing a great deal of work nowadays. We speak to IT folks, developers and designers… and we often have to translate between all of them! Crafted is an award-winning digital agency who developed this beautiful infographic to help folks understand color models and file formats.

With modern devices having multiple image densities and file formats and compression providing balancing speed and quality… it’s important for marketers to understand the landscape and the differences.

Graphic Design Jargon

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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