A Guide to Graphic Design Jargon

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If you’re the kind of marketer that can speak jargon and strategy, you’re probably doing a great deal of work nowadays. We speak to IT folks, developers and designers… and we often have to translate between all of them! Crafted is an award-winning digital agency who developed this beautiful infographic to help folks understand color models and file formats.

With modern devices having multiple image densities and file formats and compression providing balancing speed and quality… it’s important for marketers to understand the landscape and the differences.

Graphic Design Jargon

Douglas Karr

Douglas Karr 

Douglas Karr is the founder of the Martech Zone and recognized expert on digital transformation. Doug is a Keynote and Marketing Public Speaker. He's the VP and cofounder of Highbridge, a firm specializing in assisting enterprise companies to digitally transform and maximize their technology investment utilizing Salesforce technologies. He's developed digital marketing and product strategies for Dell Technologies, GoDaddy, Salesforce, Webtrends, and SmartFOCUS. Douglas is also the author of Corporate Blogging for Dummies and co-author of The Better Business Book.

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