PRM

PRM is the acronym for Partner Relationship Management.

Partner Relationship Management

A process and technology used by businesses to manage their relationships with channel partners, such as distributors, resellers, and agents.

PRM involves managing all aspects of the partner relationship, including recruitment, onboarding, training, and support. It also includes managing partner performance and developing joint business plans and strategies.

PRM systems are designed to improve the effectiveness and efficiency of partner management by providing a centralized platform for communication and collaboration between businesses and their partners. They can help businesses better align their goals and objectives with those of their partners and develop stronger and more productive relationships.

PRM systems typically include features like partner portals, training and certification tools, lead management and tracking, and performance analytics and reporting.

PRM is a necessary process and technology for businesses that rely on channel partners to sell and distribute their products and services. Using PRM to manage partner relationships, businesses can improve partner engagement and satisfaction, increase partner productivity and sales, and ultimately drive business growth.