Our world is digital and more of those relationships and engagement are happening online than ever before. Even traditional companies are moving their sales, service, and engagements online… it's truly the new normal since the pandemic and lockdowns.
Word-of-mouth marketing is a critical aspect of every business. In the traditional sense, those referrals can be inefficient… passing on a phone number or an email address of a colleague and waiting for the phone to ring. In the digital world, relationships with your partners can be handled, tracked, and implemented online with great effectiveness.
What is Partner Relationship Management (PRM)?
Partner relationship management is a system of methodologies, strategies, platforms, and web-based capabilities that help a vendor to manage partner relationships. Partners may include other vendors, upstream and downstream referrers, affiliate marketers, and resellers.
Partner programs transform the agencies, resellers, and marketers who already sell to your ideal customers into an extension of your sales team. That's why the fastest-growing SaaS companies use partnerships to drive acquisition, retention, and revenue, beyond what's possible alone.
PartnerStack is a Partner Relationship Management platform and marketplace. PartnerStack does more than manage your partnerships – it builds new revenue channels by empowering every partner to succeed.
PartnerStack is the only partner management platform designed to accelerate recurring revenue for both companies and the partners they work with — because your partners’ success is yours. Features and benefits include:
- Scale multiple channels – Whether you’re looking to close more deals, generate more leads or bring traffic to your next campaign, PartnerStack is built to handle every kind of partnership — and all of them at once.
- Track partner links, leads, and deals inside PartnerStack
- Embed customer loyalty programs directly into your product
- Sell directly through distributor networks with the PartnerStack API
- Maximize partner performance – Programs that prioritize engagement generate more revenue. PartnerStack helps you create custom experiences for each of your partner channels, nurturing new partners into top-performers.
- Create partner groups with unique reward structures and content
- Automate partner onboarding with custom forms and email flows
- Host partner marketing assets inside your partner's dashboards
- Automate your partner payouts – One of the most common reasons companies move their program to PartnerStack: they’re tired of wasting time making sure partners get paid every month. PartnerStack pays partners for you.
- Receive a single monthly invoice, paid by credit card or ACH
- Partners withdraw their own rewards through Stripe or PayPal
- Comply with global regulations and give finance teams visibility
We use PartnerStack to power customer referrals, affiliates, and resellers. It's a one-stop solution for partner onboarding, activation, payouts and all our admin needs; a refreshing upgrade to the existing partner technology landscape.
Ty Lingley, Unbounce Director of Partnerships
PartnerStack has an active marketplace with hundreds of companies that are using their software, enabling partners (like me) to search and identify opportunities to promote great tools. They have software in multiple verticals – including Human Resources, sales, marketing, accounting, development, productivity, social media, and more.
Disclosure: We are an affiliate of PartnerStack!