PSD

Photoshop Document

PSD is the native file format used by Adobe Photoshop, widely recognized as the industry standard tool for creating, editing, and manipulating digital images. PSD files retain all layers, effects, text, and transparency information, enabling designers and marketing teams to quickly refine visuals and adapt creative assets to specific campaign needs. By maintaining a working PSD file, sales and marketing professionals can collaborate with creative agencies or internal design teams to swiftly update branding elements, incorporate promotional messaging, and produce multiple versions of advertisements or social media graphics without starting from scratch.

PSD files are integral to ensuring brand consistency and efficiency throughout every stage of the sales funnel. They allow marketers to repurpose and customize visuals for various channels—refining a hero image for a landing page, tailoring a social media ad to a particular segment, or adjusting product imagery to align with seasonal promotions. Ultimately, PSDs streamline the design process, enabling marketing departments to rapidly generate compelling, high-converting visuals that resonate with target audiences and strengthen brand perception.

• Abbreviation: PSD