Research and Development

R&D is the acronym for Research and Development.

What is Research and Development?

Business activities that companies undertake to innovate and introduce new products and services. R&D typically identifies a problem in the market, the size of the market, the demand of the market, and the appropriate solution. The goal is to take new products and services to market that will have a competitive advantage and drive overall sales and profitability.

  • Abbreviation: R&D
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