RevOps

RevOps is the acronym for Revenue Operations.

Revenue Operations

A business function that focuses on aligning sales, marketing, and customer success teams to optimize revenue generation. It involves coordinating the various processes, systems, and data that support the end-to-end revenue cycle, from lead generation to customer retention and expansion. The goal of revenue operations is to improve efficiency, effectiveness, and agility in the revenue-generating functions of a business so that it can grow and sustain its revenue over time.