VWO

VWO is the Acronym for Visual Website Optimizer

A leading A/B testing and experimentation platform that enables businesses to test multiple elements on their websites, apps, and products, fostering data-driven decision-making.

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

VWO

VWO is the Acronym for Visual Website Optimizer

Related Martech Zone Content

Visual Website Optimizer: Increase Sales and Conversions Through A/B Testing And Experimentation

How AI Is Transforming and Accelerating Every Step of the Lead Generation Process

Landing Page Mistakes That Kill Conversions—And How to Fix Them

App: How to Run an A/B Test on Your Landing Page (Sample Size and Winner Calculators)

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