Acronyms
Sales, Marketing, and Technology Acronyms and Abbreviations. Jump to acronyms beginning with the number or letter:
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LUID
A persistent, household-level identifier used to group individuals and devices within the same physical residence. Developed by Experian, the LUID enables marketers to link disparate data points—such as devices, browsing behavior, offline transactions, and media exposure—back to a single living…
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LX
A holistic approach to managing your online presence for physical stores, offices, or any location-based business. It encompasses all the digital touchpoints a customer interacts with before, during, and after visiting a physical location. LX aims to create a seamless…
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LZW
A lossless data compression algorithm that became widely adopted in graphics and document formats, most notably the TIFF (Tagged Image File Format) standard. Developed in 1984 by Terry Welch as an improvement on earlier Lempel–Ziv techniques, LZW enables digital files…
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M-Commerce
The buying and selling of goods and services through mobile devices, such as smartphones and tablets. It involves conducting various commercial activities, including online shopping, mobile banking, mobile payments, and mobile marketing, all performed using mobile technology and wireless networks.…
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M&A
The consolidation of companies or assets through various forms of financial transactions. While the terms are often used interchangeably, they represent distinct concepts: Merger: Combining two companies into a single legal entity, typically to create synergies, expand market share, or…
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M&A
The consolidation of companies or assets through various types of financial transactions. These transactions can include mergers, acquisitions, consolidations, tender offers, asset purchases, or management buyouts. The overarching goal of M&A is typically to create value through growth, efficiency, market…
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M4A
M4A is a file extension for audio-only MPEG-4 files. It is a widely used audio compression and storage format, known for its high-quality sound and relatively small file sizes. M4A files are commonly used to store audio content, such as…
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MaaS
A comprehensive marketing solution provided by agencies, firms, consultants, or service providers to businesses on a subscription or retainer basis. This approach allows businesses to outsource various aspects of their marketing needs to an external agency, which then manages and…
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MAC
MAC refers to a unique identifier assigned to a network interface controller (NIC) for use as a network address in communications within a network segment. This identifier is used as a network address for most IEEE 802 network technologies, including…
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MACH
A modern architectural paradigm designed to deliver flexible, scalable, and future-ready digital experiences. Coined and evangelized by the MACH Alliance, this model supports an ecosystem of composable technology—where enterprises are encouraged to select the best-fit solutions for their specific business…
