Acronyms
Sales, Marketing, and Technology Acronyms and Abbreviations. Jump to acronyms beginning with the number or letter:
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macOS
macOS, previously known as Mac OS X and later OS X, is Apple’s proprietary operating system (OS) designed for its Mac lineup of computers. Known for its intuitive interface, robust performance, and seamless integration with the Apple ecosystem, macOS has…
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MACP
This professional certification for Microsoft Advertising solutions is automatically received when you are certified in Microsoft’s Search, Native & Display, and Shopping certifications.
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MAID
Unique identifiers assigned to mobile devices for the purpose of targeted advertising. These IDs are typically used by advertisers and mobile app developers to track user behavior and serve personalized ads based on a user’s interests and behavior. MAIDs are…
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Malvertising
The practice of injecting harmful code or malware into online advertisements. These malicious ads are distributed through legitimate advertising networks and displayed on reputable websites, often without the site owners’ realizing it. When users encounter these ads, they may be…
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MAM
A system or software used to organize, store, and manage various types of media files such as images, videos, audio files, and other digital assets. MAM systems are particularly useful for organizations that deal with large volumes of multimedia content,…
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MAP
A software solution designed to streamline and optimize the planning, scheduling, execution, and follow-up of business meetings. MAPs help organizations manage various aspects of meetings, from invitations and calendar coordination to collaboration, note-taking, and task assignment. By automating these processes,…
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MAP
Refers to the lowest price a retailer is allowed to advertise a product for sale, as set by the manufacturer or supplier. MAP policies are typically established by brands to maintain price consistency across different sales channels, protect their brand…
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MAP
A software platform that enables businesses to automate and streamline their marketing tasks and workflows. MAPs typically provide a range of tools and features to help businesses manage their marketing campaigns, such as email marketing, lead management, social media marketing,…
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MarCom
The strategies, channels, and tools businesses use to communicate messages about their products, services, or brand to target audiences. It is a core discipline within marketing that focuses on how a company presents itself in the market and builds relationships…
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MarTech
MarTech is a portmanteau, the combination of marketing and technology. MarTech refers to the suite of tools, platforms, and software marketers use to plan, execute, and measure their marketing activities. MarTech solutions help businesses streamline their marketing processes, automate tasks,…
