Acronyms
Sales, Marketing, and Technology Acronyms and Abbreviations. Jump to acronyms beginning with the number or letter:
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MTA
A key component in the world of email communication. It’s responsible for routing and transferring email messages from the sender’s email server to the recipient’s email server. Here’s a brief overview: MTAs handle the routing of email messages, ensuring they…
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MTA
Multi-Touch Attribution (MTA) is a marketing measurement model that evaluates the impact of multiple touchpoints in a customer’s journey to conversion. Unlike single-touch attribution models, which credit a single interaction (such as the first or last touch) with a sale,…
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MTP
MTP is an intelligent file transfer system developed by Microsoft in 2001. It enables intelligent communication between mobile devices and computers. Unlike basic USB connections, MTP creates a sophisticated channel for managing and transferring files. Core business benefits include: Always…
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MTTD
Measures how long it takes an organization to identify a cybersecurity threat or anomaly from the moment it begins. It reflects the speed and efficiency of an organization’s monitoring and alerting systems. A low MTTD indicates strong visibility, effective threat…
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MTTR
Measures the average duration required to contain, eradicate, and recover from an incident after it has been detected. It gauges how efficiently an organization can restore normal operations and mitigate damage once a threat is identified. MTTR Formula Where: The…
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MTTR
A performance metric that measures the average time it takes to detect, diagnose, fix, and restore a system or application after a failure. It provides a practical gauge of how quickly an organization can respond to and recover from technical…
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MUM
A significant leap forward in Google’s AI capabilities that was introduced to enhance the understanding of language and improve the effectiveness of information retrieval for complex queries. MUM is an AI model developed by Google, designed to understand and generate…
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MVC
A software design pattern that divides an application into three interconnected components. Think of it like a restaurant: the kitchen (Model) prepares the food, the plate presentation (View) is how the food looks to customers, and the waiter (Controller) takes…
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MVP
A product development strategy where a new product or website is developed with sufficient features to satisfy early adopters. The final, complete set of features is only designed and developed after considering feedback from the product’s initial users. In essence,…
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MVPD
A service that distributes or provides multiple television channels. For example, providers in the US like Comcast, DISH, DirecTV, or Verizon, AT&T operate on an MVPD model and provide several television channels as part of a subscription package. See also…
