Acronyms
Sales, Marketing, and Technology Acronyms and Abbreviations. Jump to acronyms beginning with the number or letter:
-
Acronyms Beginning With P
PEACE
A structured approach designed to streamline and enhance sales and marketing processes by fostering cross-functional collaboration and addressing friction points within the customer journey. This model emphasizes teamwork, accountability, customer-centric strategies, and continuous improvement to create a more efficient and effective sales funnel. Components of the PEACE Model People: The foundation of the PEACE Model lies in assembling a cross-functional…
-
Acronyms Beginning With P
PECR
A set of regulations that were introduced in the United Kingdom in 2003, and they are designed to protect the privacy of individuals by regulating the use of electronic communications. PECR applies to any individual or organization that uses electronic communications for marketing purposes, including emails, text messages, and automated calls. PECR also covers the use of cookies on websites,…
-
Acronyms Beginning With P
PEP
An individual who is or has been entrusted with a prominent public function. Financial institutions consider PEPs high-risk customers due to their potential influence and access to public funds, which makes them more susceptible to involvement in financial crimes such as corruption, bribery, money laundering, and terrorist financing. The definition of a PEP may vary slightly between jurisdictions but generally…
-
Acronyms Beginning With P
PESO
A strategic media classification framework popularized by the International Association for Measurement and Evaluation of Communication (AMEC) to help communications and marketing professionals plan, execute, and measure their media efforts in a structured and comprehensive way. PESO stands for the four core categories of media through which brands communicate and engage with their audiences. The PESO model expands upon the…
-
Acronyms Beginning With P
PESTLE
A framework used in business and marketing analysis to assess the external factors that can impact an organization. The purpose of PESTLE analysis is to identify and understand the impact of external factors on a business and its operations so that appropriate strategies can be developed to respond to those factors. By considering the political, economic, sociocultural, technological, legal, and…
-
PFE
A technology used in facial recognition and analysis. It is a method for extracting facial features from an image and representing them as a compact, low-dimensional vector that can be easily compared with other facial embeddings to determine the similarity between two faces. PFE is based on deep learning algorithms and is designed to handle variability in facial appearance due…
-
Acronyms Beginning With P
PGP
A data encryption and decryption program that provides cryptographic privacy and authentication for data communication. Developed by Phil Zimmermann in 1991, PGP has become one of the most widely used email encryption standards in the world. It has many benefits: Strong Encryption: Uses robust algorithms like RSA, DSA, and AES. Digital Signatures: Ensures message integrity and non-repudiation. Compatibility: Works across…
-
PHI
Any information about an individual’s health or healthcare that can be used to identify them. PHI includes information such as an individual’s medical history, diagnoses, treatment plans, test results, and other health-related information. PHI is considered sensitive and confidential and is protected by the Health Insurance Portability and Accountability Act (HIPAA) in the United States. HIPAA sets standards for the…
-
Acronyms Beginning With P
PHP
A server-side scripting language that is used to create dynamic web pages and web applications. PHP is designed to work seamlessly with HTML and can be embedded within HTML code. PHP was created in 1994 by Rasmus Lerdorf, who initially used it to maintain his personal website. Over time, Lerdorf added more features to PHP, and it eventually evolved into…
-
Acronyms Beginning With P
Phygital
A portmanteau of physical and digital. Phygital describes experiences, interactions, or business models seamlessly integrating online and offline elements. This term is used in retail, marketing, and customer engagement strategies to enhance convenience and immersion. For example, a phygital shopping experience might involve augmented reality (AR) fitting rooms, QR code-enabled product information, or interactive digital kiosks in brick-and-mortar stores. By…
