Acronyms
Sales, Marketing, and Technology Acronyms and Abbreviations. Jump to acronyms beginning with the number or letter:
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PFE
A technology used in facial recognition and analysis. It is a method for extracting facial features from an image and representing them as a compact, low-dimensional vector that can be easily compared with other facial embeddings to determine the similarity…
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PFS
A property of secure communication protocols that protects past sessions even if long-term private keys are compromised. In cryptographic systems without PFS, if a private key is stolen, attackers could decrypt previously captured traffic. With PFS, however, each session generates…
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PGP
A data encryption and decryption program that provides cryptographic privacy and authentication for data communication. Developed by Phil Zimmermann in 1991, PGP has become one of the most widely used email encryption standards in the world. It has many benefits:…
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PHI
Any information about an individual’s health or healthcare that can be used to identify them. PHI includes information such as an individual’s medical history, diagnoses, treatment plans, test results, and other health-related information. PHI is considered sensitive and confidential and…
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PHP
A server-side scripting language that is used to create dynamic web pages and web applications. PHP is designed to work seamlessly with HTML and can be embedded within HTML code. PHP was created in 1994 by Rasmus Lerdorf, who initially…
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Phygital
A portmanteau of physical and digital. Phygital describes experiences, interactions, or business models seamlessly integrating online and offline elements. This term is used in retail, marketing, and customer engagement strategies to enhance convenience and immersion. For example, a phygital shopping…
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PII
PII refers to any data that could potentially be used to identify a specific individual. Examples of PII include: Full name Social Security number (United States) Driver’s license number Passport number Email address Phone number Home address Date of birth…
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PIM
A process and technology used by businesses to manage and distribute product information across various channels and touchpoints. PIM involves collecting, validating, and enriching product data, such as product descriptions, images, prices, and specifications, from various sources within an organization.…
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PIM
A software application that helps individuals organize and manage their personal data. This typically includes functionalities for handling emails, contacts, calendars, tasks, and notes. PIMs are designed to assist users in scheduling appointments, keeping track of contact information, managing to-do…
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PIN
A numeric or alphanumeric code used in the process of authenticating a user accessing a system, device, or location. PINs are typically used to secure access to ATMs, mobile devices, debit or credit cards, and various online accounts. They are…
