Acronyms
Sales, Marketing, and Technology Acronyms and Abbreviations. Jump to acronyms beginning with the number or letter:
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PLV
A financial and marketing metric that estimates the total revenue a healthcare provider can expect to generate from a single patient throughout the duration of their relationship with the practice. This concept mirrors Customer Lifetime Value (CLV) in other industries,…
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PM
A professional responsible for leading and managing projects within an organization. The role of a project manager includes planning, executing, and closing projects within the constraints of time, budget, and scope. A project manager is responsible for developing project plans,…
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PM
Project management is the application of knowledge, skills, tools, and techniques to plan, organize, and control resources to achieve specific goals within defined constraints such as time, cost, and quality. It involves leading and coordinating a team to deliver a…
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PMax
A campaign type offered by Google Ads. It represents a significant evolution in digital advertising, allowing advertisers to access all of Google’s inventory from a single campaign. Here’s an overview of Performance Max: Unified Advertising Platform: Performance Max campaigns enable…
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PMax
A goal-based campaign type in Google Ads that uses machine learning to deliver ads across all of Google’s inventory—including Search, Display, YouTube, Discover, Gmail, and Maps—from a single campaign. Performance Max automatically optimizes bidding, budget allocation, audience targeting, creative combinations,…
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PMBOK
The Project Management Body of Knowledge (PMBOK) is a globally recognized standard published by the Project Management Institute (PMI) that defines a broad framework of practices, processes, and guidelines for managing projects effectively. It does not prescribe a single methodology…
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PMI
A global professional organization dedicated to advancing the field of project management. Founded in 1969, PMI provides project managers and professionals with tools, resources, and educational opportunities to improve their project management skills and stay current with industry trends. It…
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PMM
A professional in the field of marketing who plays a crucial role in promoting and selling a company’s products or services. PMMs are responsible for various tasks directly related to sales and marketing, often as a bridge between product development…
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PMO
A department or group within an organization that is responsible for overseeing and managing project activities and processes. The main role of a PMO is to provide guidance and support to project managers and teams and to ensure that projects…
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PMP
A type of programmatic advertising deal where digital ad inventory is sold through an invitation-only exchange. Unlike the open exchange, where advertisers bid publicly on impressions, PMPs create a controlled environment that gives publishers greater oversight of which advertisers can…
