Acronyms

Sales, Marketing, and Technology Acronyms and Abbreviations. Jump to acronyms beginning with the number or letter:

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  • rto recovery time objective

    RTO

    A critical metric in disaster recovery and business continuity planning, it represents the maximum acceptable amount of time that a system, application, network, or business process can be offline or…

  • RTP: Real-time Transport Protocol

    RTP

    A network protocol designed for delivering audio, video, and other real-time data over IP networks. Standardized by the IETF, it forms the backbone of many streaming, telephony, and video conferencing…

  • RTT: Round Trip Time

    RTT

    The time it takes for a packet of data to travel from the source to the destination and back to the source. It’s a crucial metric for assessing network performance,…

  • RUM: Real User Monitoring

    RUM

    A passive, continuous method of measuring the performance and user experience of a website or application based on the actual interactions of real users. Unlike synthetic monitoring, which relies on…

  • RWA: Real World Asset

    RWA

    A tangible or traditional financial asset that exists in the physical world, such as real estate, commodities (gold, oil), artwork, bonds, or equities. In the blockchain and digital finance ecosystem,…

  • RWD: Responsive Web Design

    RWD

    Responsive web design is a design approach that ensures that a website provides an optimal viewing experience on any device, regardless of screen size or resolution. It involves using flexible…

  • RwG: Reads, Writes, and Gets

    RwG

    A framework used to categorize the different ways users and applications interact with website data. Reads: This refers to any action where information is retrieved or viewed from the website.…

  • S-commerce: Social Commerce

    S-commerce

    Social commerce is rapidly becoming a cornerstone of the modern e-commerce strategy. This innovative sales channel enables businesses to sell products and services directly through social media. But what sets…

  • S/MIME: Secure/Multipurpose Internet Mail Extensions

    S/MIME

    A widely adopted protocol for securing email communications. It provides end-to-end encryption and digital signatures, ensuring email messages’ confidentiality, integrity, and authenticity. Features and capabilities include: Message Encryption: Ensures confidentiality…

  • S3: Simple Storage Service

    S3

    AWS’s highly durable, scalable, and secure object storage service allows you to store and retrieve large amounts of data, such as files, images, videos, and more, in the cloud. S3…

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