Acronyms
Sales, Marketing, and Technology Acronyms and Abbreviations. Jump to acronyms beginning with the number or letter:
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ROI
A financial metric commonly used in business, especially in sales and marketing, to evaluate the efficiency and profitability of an investment. The ROI calculation helps businesses understand the return they receive on a particular investment compared to its cost. In…
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ROLAP
A type of Online Analytical Processing (OLAP) system that uses relational databases to store and manage multidimensional data. Unlike MOLAP, which stores data in proprietary multidimensional databases, ROLAP leverages existing relational database systems, such as SQL Server, Oracle, or MySQL.…
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ROMI
a metric used to measure the effectiveness and efficiency of marketing efforts by calculating the financial return generated from marketing campaigns relative to their costs. ROMI is crucial for evaluating marketing performance and guiding future marketing investments and decisions. To…
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ROPO
A consumer behavior pattern in which individuals gather information about a product or service online, such as reading reviews, comparing prices, or watching videos, but ultimately complete the purchase in a physical store, underscores the blending of digital and physical…
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ROS
A concept used in business to measure the financial impact of customer service initiatives. While there isn’t a universally accepted formula for ROS, we can define a basic version of it as follows: This formula calculates the net financial gain…
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ROTI
A financial metric used to assess the efficiency and profitability of investments made in technology-related projects or initiatives. ROTI helps organizations evaluate the financial benefits derived from their technology investments. ROTI is typically calculated by comparing the net financial gain…
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ROX
A performance metric that evaluates the impact of investments in customer and employee experiences on a company’s overall business success. Unlike traditional Return on Investment (ROI), which focuses strictly on financial returns, ROX measures how well experience-driven initiatives contribute to…
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RPA
A technology that enables businesses to automate routine and repetitive tasks using software robots or bots. These bots can mimic human actions to perform many tasks without human intervention, ranging from simple data entry jobs to complex enterprise processes. RPA…
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RPC
A communication protocol that allows a program on one computer to execute code on another computer as if it were a local function call. The idea is to abstract the complexity of network communication so that developers can focus on…
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RPN
A quantitative measure used in Failure Modes and Effects Analysis (FMEA) to prioritize and assess the relative risk of potential failure modes. The RPN helps identify which failure modes require the most immediate attention and resources to prevent or mitigate…
