Acronyms
Sales, Marketing, and Technology Acronyms and Abbreviations. Jump to acronyms beginning with the number or letter:
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RPR
A marketing performance metric that measures the average revenue generated for each individual who receives a campaign communication. It is most commonly applied in email marketing, SMS campaigns, and other direct-to-recipient channels where a brand can precisely define the number…
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RSA
RSA is a public-key cryptosystem that is widely used for secure data transmission. Messages are encrypted with a public key, which can be shared openly. With the RSA algorithm, once a message has been encrypted with the public key, it can only…
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RSN
A type of television channel or network that is dedicated to broadcasting sports programming to a specific geographic area or region. These networks typically hold exclusive broadcast rights to the professional and collegiate sports teams within their region. This exclusivity…
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RSS
RSS, which stands for Really Simple Syndication, is a web feed format used to distribute updates about new content on a website. It’s commonly used for blogs, news websites, and other content-rich sites to inform subscribers when new content is…
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RSVP
A term often used in event planning and invitations. It is a polite way of requesting that the recipient of an invitation responds to indicate whether they will attend the event or not. In sales and marketing, RSVPs can be…
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RTB
A key component of programmatic advertising in the digital advertising ecosystem. RTB is an automated process that allows advertisers to bid on ad impressions in real-time, on a per-impression basis, through a programmatic instantaneous auction. Here’s how RTB works: When…
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RTC
A chip that is built into the motherboard of a computer that maintains the time even when the computer is powered off.
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RTCP
A companion protocol to the Real-time Transport Protocol (RTP). While RTP is responsible for transmitting the actual media data—such as audio or video packets—RTCP is designed to provide control, feedback, and synchronization between participants in a real-time communication session. RTCP…
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RTF
A document file format designed for compatibility and ease of use between different wordprocessing software applications. RTF files are plain text documents containing formatting, fonts, colors, and other styling elements. Here are some key features and points about RTF: Universal…
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RTIM
A technology and methodology that enables companies to manage and respond to customer interactions in real-time, typically through digital channels. The technology involves the use of artificial intelligence (AI), machine learning (ML), and other advanced analytics tools to automatically analyze…
