Acronyms
Sales, Marketing, and Technology Acronyms and Abbreviations. Jump to acronyms beginning with the number or letter:
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SOSTAC
A strategic planning framework widely used in sales and marketing to develop comprehensive and effective strategies. It stands for: Situation Analysis: Understanding the current state of the business, market, competitors,…
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SoV
A marketing metric that measures a brand’s presence and visibility within a specific channel or market relative to its competitors. Initially rooted in advertising, where it quantified a brand’s portion…
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SOW
A formal document that outlines the details of a project or service agreement between two parties, typically a client and a vendor or contractor. It is a legally binding agreement…
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SOW
A detailed outline of all the tasks, deliverables, and timelines needed to complete a specific project is like a project’s roadmap, clearly defining the boundaries of what will and will…
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SPA
A type of web application that loads a single HTML page and dynamically updates content as the user interacts with the app, rather than loading new pages from the server.…
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SPA
A form of pay-per-click (PPC) advertising commonly used on ecommerce marketplaces—most notably Amazon—to promote individual product listings. These ads appear within search results and on product detail pages, mimicking organic…
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Spam
Spam isn’t an acronym; it’s a nickname. Spam refers to unsolicited and often irrelevant or inappropriate messages, typically via email, social media, or other communication platforms. These messages are usually…
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SPARQL
A query language and protocol for accessing and manipulating data stored in RDF (Resource Description Framework) format. It is a key component of the Semantic Web stack and is used…
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SPF
An email authentication method designed to detect forging sender addresses during email delivery. SPF allows the owner of a domain to specify which mail servers they use to send mail…
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SPIN
SPIN Selling is a sales methodology that was first introduced by Neil Rackham in his book SPIN Selling. The acronym SPIN stands for Situation, Problem, Implication, and Need. The SPIN…
