Acronyms
Sales, Marketing, and Technology Acronyms and Abbreviations. Jump to acronyms beginning with the number or letter:
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SOC
A type of audit framework through reports that assess a service organization’s internal controls. These reports are based on standards the American Institute of Certified Public Accountants (AICPA) developed. Here’s the version history of SOC reports: SAS 70 (before 2011):…
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SocialTV
A concept that refers to the integration of social media and television. It involves using social media platforms and technologies to enhance the TV-watching experience and engage viewers in real-time discussions and interactions related to TV content. Here’s how SocialTV…
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SOCKS
An Internet protocol that facilitates the exchange of network packets between a client and a server through a proxy server. SOCKS5 is the latest version of the SOCKS protocol, which provides enhanced security features and supports various authentication methods. Key…
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SoLoMo
This acronym represents the convergence of three powerful digital marketing trends that reshaped consumer engagement and brand strategies in the early 2010s. While the term has evolved, the concept remains central to how companies approach reaching audiences in an increasingly…
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SoMoLo
A marketing strategy referring to the integration of social media, mobile technology, and local targeting to reach consumers more effectively, especially in real-time. Breakdown of SoMoLo: Social: Using social media platforms (e.g., Facebook, Instagram, X) to engage and interact with…
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SOP
A detailed written document outlining the step-by-step instructions to carry out a specific task or process consistently and standardized. SOPs are commonly used in business environments to ensure employees understand how to perform their duties effectively and consistently, irrespective of…
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SOPA
A controversial United States bill introduced by U.S. Representative Lamar S. Smith (R-TX) in 2011. The bill aimed to expand U.S. law enforcement’s ability to combat online copyright infringement and counterfeit goods. SOPA proposed allowing the U.S. government and copyright…
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SOSTAC
A strategic planning framework widely used in sales and marketing to develop comprehensive and effective strategies. It stands for: Situation Analysis: Understanding the current state of the business, market, competitors, and customers. This involves analyzing internal strengths and weaknesses and…
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SoV
A marketing metric that measures a brand’s presence and visibility within a specific channel or market relative to its competitors. Initially rooted in advertising, where it quantified a brand’s portion of total ad spend in a given market, SoV has…
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SOW
A formal document that outlines the details of a project or service agreement between two parties, typically a client and a vendor or contractor. It is a legally binding agreement that ensures both parties are on the same page regarding…
