Acronyms
Sales, Marketing, and Technology Acronyms and Abbreviations. Jump to acronyms beginning with the number or letter:
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CA
A CA is a trusted entity that issues digital certificates. These digital certificates are a crucial component of the Public Key Infrastructure (PKI) that underlies secure communication on the internet, particularly for websites using HTTPS. Key aspects of Certificate Authorities…
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CAA
The CAA record is a DNS resource record type that allows domain owners to specify which Certificate Authorities (CAs) are authorized to issue SSL/TLS certificates for their domain. Introduced in 2013 and becoming mandatory for CAs to check in 2017,…
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CaaS
A cloud computing model that provides container-based virtualization and orchestration as a managed service. It enables developers and IT teams to deploy, manage, and scale containerized applications without building or maintaining the underlying infrastructure. CaaS platforms typically include essential features…
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CAC
CAC stands for Customer Acquisition Cost. It is a metric used by businesses to determine the total average cost spent to acquire a new customer. This includes all sales and marketing expenses over a specific period divided by the number…
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CAD
A technology that uses computers to assist in the creation, modification, analysis, or optimization of a design. CAD software is used to create 2D and 3D technical drawings, which can be used for a variety of purposes such as architectural…
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CAGR
CAGR stands for Compound Annual Growth Rate. It’s a useful measure in finance and business to understand the growth over multiple years, considering the compounding effect. CAGR represents one of the most accurate ways to calculate and determine returns for…
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CAHPS
CAHPS encompasses a set of standardized surveys developed to gather patient feedback on their experiences with healthcare providers and organizations. These surveys cover various aspects of healthcare, including communication with doctors and nurses, access to care, and overall satisfaction with…
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CalOPPA
A California state law that requires commercial websites and online services that collect personally identifiable information (PII) from California residents to post a conspicuous and easily accessible privacy policy on their website. CalOPPA was enacted in 2003 and was the…
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CAM
The use of computer technology, software applications, and online platforms to enhance marketing activities such as market research, advertising, product development, and customer relationship management. CAM can include a wide range of marketing tools, including marketing automation software, digital analytics,…
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CAN-SPAM
A U.S. law that sets rules for commercial email. Designed to protect consumers from misleading, deceptive, or unsolicited emails, CAN-SPAM applies to any electronic message the primary purpose of which is the commercial advertisement or promotion of a product or…









