Acronyms
Sales, Marketing, and Technology Acronyms and Abbreviations. Jump to acronyms beginning with the number or letter:
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CJ
An affiliate marketing network that connects affiliates with a large number of advertisers. The platform offers advanced tracking and reporting tools, making it a popular choice for both affiliates and…
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CJIS
A set of standards by the FBI to ensure the security and privacy of criminal justice information shared between agencies. This information includes fingerprints, criminal histories, and sensitive personally identifiable…
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CJO
A process that companies use to improve the customer experience (CX) by identifying and addressing pain points and friction in the customer journey. It aims to understand how customers interact…
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CJO
The strategic process of designing, managing, and optimizing (CJO) individualized customer experiences across various touchpoints and channels. Customer Journey Orchestration is all about ensuring that the right message or interaction…
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CKO
The CKO represents a strategic leadership role focused on maximizing an organization’s intellectual capital and fostering a culture of continuous learning and knowledge sharing. This position emerged from the understanding…
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CLB
A basic building block in Field-Programmable Gate Arrays (FPGAs). An FPGA is made up of many CLBs that can be programmed to perform specific digital logic functions. Each CLB contains…
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CLG
A go-to-market (GTM) and growth strategy that prioritizes existing customers’ voice, behavior, and success as the primary engine for revenue growth. Unlike Product-Led Growth (PLG), which centers on product usage…
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CLI
A text-based method of interacting with computer programs by entering commands as lines of text. Think of it as having a conversation with your computer where you type out specific…
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CLM
A strategic approach to managing the entire customer journey, from the first point of contact to retention and renewal. It involves understanding and optimizing each stage of a customer’s relationship…
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CLM
A marketing strategy that uses consumer payment card transaction data to deliver personalized promotions, loyalty rewards, and advertising campaigns. By partnering with banks, payment networks, and fintech providers, marketers can…
