Acronyms
Sales, Marketing, and Technology Acronyms and Abbreviations. Jump to acronyms beginning with the number or letter:
- Acronyms Beginning With C
CLG
A go-to-market (GTM) and growth strategy that prioritizes existing customers’ voice, behavior, and success as the primary engine for revenue growth. Unlike Product-Led Growth (PLG), which centers on product usage to drive acquisition and conversion, CLG emphasizes building deep relationships, listening to customer needs, and delivering tailored value to maximize retention, expansion, advocacy, and referrals. In a CLG model, customers…
- Acronyms Beginning With C
CLI
A text-based method of interacting with computer programs by entering commands as lines of text. Think of it as having a conversation with your computer where you type out specific instructions, and the computer responds by executing those instructions and showing you the results as text. How CLIs Work When you enter a command into a CLI, the interface processes…
- Acronyms Beginning With C
CLM
A strategic approach to managing the entire customer journey, from the first point of contact to retention and renewal. It involves understanding and optimizing each stage of a customer’s relationship with a company, ensuring they receive the best possible experience at every step. Effective CLM focuses on building long-term customer loyalty, maximizing lifetime value, and driving sustainable business growth. Without…
- Acronyms Beginning With C
CLM
A marketing strategy that uses consumer payment card transaction data to deliver personalized promotions, loyalty rewards, and advertising campaigns. By partnering with banks, payment networks, and fintech providers, marketers can reach customers directly within trusted financial touchpoints such as banking apps, credit card portals, and digital wallets. CLM programs are built around verified purchase behavior, enabling precise targeting and measurable…
- Acronyms Beginning With C
CLM
A comprehensive approach to managing contracts from initiation through execution and renewal is essential for businesses of all sizes, particularly those dealing with numerous agreements across various departments. Contract Stages Contract creation and authoring Negotiation Approval Execution Storage and organization Compliance monitoring Performance tracking Renewal or termination Modern CLM solutions leverage technology to streamline these processes, offering benefits such as:…
- Acronyms Beginning With C
CLO
The CLO, also known as General Counsel, serves as the highest-ranking legal executive in an organization and acts as its principal legal advisor. This role has evolved significantly from its traditional function of managing litigation and ensuring compliance to become a key strategic partner in business decision-making and risk management. Think of the CLO as the organization’s legal compass and…
- Acronyms Beginning With C
CLO
A type of digital marketing and loyalty program that is linked directly to a consumer’s debit or credit card. Here’s how they generally work: Consumers enroll in the program and link their debit or credit card to the program. The program then provides personalized offers or discounts based on the consumer’s past purchasing behavior. This could be discounts at their…
- Acronyms Beginning With C
CLOUD
A U.S. law enacted in 2018 designed to address how law enforcement can access electronic data stored in cloud services, even when that data is held on servers located outside of the United States. Because modern identity management systems frequently rely on cloud infrastructure to store and process personal data, the CLOUD Act has significant implications for identity regulation and…
- Acronyms Beginning With C
CLS
An important user experience metric that’s part of Google’s Core Web Vitals (CWV). It measures the visual stability of a web page as it loads, focusing on unexpected layout shifts that can disrupt a user’s interaction with the page. Here’s a breakdown of CLS and why it matters for marketers and web developers: Definition: CLS quantifies how much visible content…
- Acronyms Beginning With C
CLV
Also known as lifetime value (LTV), CLV or CLTV is a metric representing the total amount of money a customer is expected to spend on your business or your products throughout their relationship with your company. Customer Lifetime Value Equation This equation calculates the net present value of the profit a customer is expected to generate over their entire lifetime…
