Acronyms
Sales, Marketing, and Technology Acronyms and Abbreviations. Jump to acronyms beginning with the number or letter:
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CMMC
A security framework developed by the U.S. Department of Defense (DoD) to protect sensitive government information within the defense supply chain. It establishes cybersecurity standards for contractors and subcontractors handling Federal Contract Information (FCI) and Controlled Unclassified Information (CUI). Defense…
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CMMS
A software platform designed to centralize, automate, and optimize the management of maintenance operations. Its primary function is to ensure that an organization’s assets—such as equipment, machinery, vehicles, and facilities—are maintained efficiently and cost-effectively. By digitizing work orders, scheduling preventive…
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CMO
A high-level executive responsible for overseeing the planning, development, and execution of an organization’s marketing and advertising initiatives. The CMO’s primary focus is to drive growth by increasing sales for the entire organization through successful marketing, market research, pricing, product…
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CMP
A vital component within the realm of online technology and marketing, particularly in the context of data protection regulations like the General Data Protection Regulation (GDPR) in the European Union (EU) and similar laws worldwide. Here’s an overview of what…
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CMP
A type of software used in digital advertising that allows marketers to scale and optimize their digital ad design and deployment. The platform is designed to streamline and automate the process of creating, measuring, and optimizing digital advertising creatives. Here…
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CMRR
A metric used by subscription-based businesses, particularly Software-as-a-Service (SaaS) companies, to measure the predictable and recurring revenue expected from customers for the next month, taking into account any known upgrades, downgrades, or churn. CMRR is an important KPI because it…
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CMS
A software application that enables users to create, manage, and modify content on a website without specialized technical knowledge. In a CMS, content can include text, photos, music, video, and other types of digital media. A CMS is an invaluable…
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CMS
Software designed to automate and streamline the creation, negotiation, execution, monitoring, and renewal of business contracts. It acts as a centralized platform where organizations can manage contract lifecycles, maintain compliance, mitigate risk, and improve visibility across all agreements. While CMS…
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CMVP
A joint initiative between the National Institute of Standards and Technology (NIST) in the United States and the Communications Security Establishment (CSE) in Canada is crucial in ensuring the security and reliability of cryptographic modules used in sensitive applications. The…
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CMYK
A subtractive color model primarily used in color printing. Unlike RGB (used for digital displays), which adds light to create colors, CMYK works by subtracting light. When white light hits a printed surface, the inks absorb specific wavelengths of light,…
