Acronyms
Sales, Marketing, and Technology Acronyms and Abbreviations. Jump to acronyms beginning with the number or letter:
- Acronyms Beginning With C
CPE
A digital advertising metric that measures the cost an advertiser pays for each user interaction (engagement) with an ad. Depending on the advertising platform, engagements can include clicks, likes, shares, comments, video views, or other predefined interactions. The formula for CPE is: Where: Total Cost of the Campaign is the total amount spent on the advertisement. Total Number of Engagements…
- Acronyms Beginning With C
CPG
These are products that are sold quickly and at a relatively low cost. Examples include non-durable household goods like packaged foods, beverages, toiletries, over-the-counter drugs, and other consumables. The CPG industry is highly competitive in sales and marketing, with a strong focus on brand management, market research, and consumer behavior. Understanding trends, effective advertising, and distribution strategies are key to…
- Acronyms Beginning With C
CPI
Outcome-focused metrics that measure how well customers are achieving their goals as a result of using a company’s product or service. Unlike Key Performance Indicators (KPIs), which track a business’s internal performance, CPIs assess external value, whether customers are truly benefiting from their engagement. This shift in focus is especially relevant in subscription, SaaS, and experience-driven industries where long-term success…
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CPI
A key metric in digital advertising, particularly in mobile app marketing. It measures the cost advertisers incur to acquire a single installation or download of their mobile app. CPI is calculated by dividing the total advertising spend by the number of app installs generated through that campaign. In the realm of sales, marketing, and online technology, CPI is a crucial…
- Acronyms Beginning With C
CPL
A pricing model used in sales and marketing to measure the efficiency of lead generation efforts. It represents the money invested to acquire a single lead—an individual who has expressed genuine interest in a company’s product or service. For marketers, CPL helps show how much it truly costs to bring qualified prospects into the pipeline. Rather than looking only at…
- Acronyms Beginning With C
CPM
The M in CPM stands for mille, Latin for thousand). CPM is a marketing term that denotes the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00 CPM, an advertiser must pay $2.00 for every 1,000 impressions of its ad. The formula to calculate CPM is: CPM is critical because it’s a standard advertising metric…
- Acronyms Beginning With C
CPM
CPM is a step-by-step project management technique for process planning that defines critical and non-critical tasks. Its goal is to prevent time-frame problems and process bottlenecks in project management. CPM is used to estimate the minimum project duration and determine the amount of scheduling flexibility on the logical network paths within the project schedule.
- Acronyms Beginning With C
CPO
The CPO is in an executive-level role and is responsible for a company’s overall product strategy, vision, and roadmap. They lead the product management team and work closely with other departments, such as engineering, marketing, and sales, to ensure successful product development and launch. Responsibilities include: Product Strategy & Vision: Define the long-term vision for the company’s products and create…
- Acronyms Beginning With C
CPQ
A category of software solutions that enable businesses to quickly and accurately build tailored product or service offerings determine the right pricing and generate compelling quotes for prospects. For marketers and sales teams, CPQ tools streamline the traditionally slow and error-prone quoting process, ensuring every proposal meets brand standards, includes the most effective promotions, and reflects current pricing strategies. CPQ…
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CPRA
The California Public Records Act (PRA) provides for access to public records and other information.
