Acronyms
Sales, Marketing, and Technology Acronyms and Abbreviations. Jump to acronyms beginning with the number or letter:
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CoVoST
A dataset designed for the development and evaluation of speech-to-text translation models. This dataset focuses on translating spoken language from one language to another, a crucial task in automatic speech…
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CPA
A professional designation and certification for individuals specializing in accounting and financial matters. CPAs are directly related to sales, marketing, and online technology as they play crucial roles in various…
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CPA
A pricing model in digital advertising where the advertiser pays for each specified action linked to an advertisement. These actions can include a sale, a click, a form submission (e.g.,…
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CPA
A metric used in digital marketing to measure the cost of acquiring a new customer or a desired action, such as a sale, sign-up, or lead. CPA is calculated by…
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CPaaS
A type of cloud-based platform that enables developers to add real-time communication features to their applications without needing to build backend infrastructure and interfaces. These features can include voice, video,…
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CPC
A pricing model in digital advertising where advertisers pay a fee each time someone clicks on their ad. It’s commonly used in search engine marketing and display advertising, allowing businesses…
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CPD
The ongoing learning and development activities that professionals undertake throughout their careers to maintain, improve, and broaden their knowledge, skills, and competencies. Key points about CPD: CPD is crucial for…
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CPE
A digital advertising metric that measures the cost an advertiser pays for each user interaction (engagement) with an ad. Depending on the advertising platform, engagements can include clicks, likes, shares,…
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CPG
These are products that are sold quickly and at a relatively low cost. Examples include non-durable household goods like packaged foods, beverages, toiletries, over-the-counter drugs, and other consumables. The CPG…
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CPI
Outcome-focused metrics that measure how well customers are achieving their goals as a result of using a company’s product or service. Unlike Key Performance Indicators (KPIs), which track a business’s…
