Acronyms
Sales, Marketing, and Technology Acronyms and Abbreviations. Jump to acronyms beginning with the number or letter:
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dB
A unit used to express the ratio of two values of a power or root-power quantity, typically used in acoustics, electronics, and control theory. It is one-tenth of a Bel…
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DBMS
A software application that allows users to store, manage, manipulate, and retrieve data from a database. A DBMS provides a systematic way of creating, updating, and managing databases. It offers…
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DBoR
A term used to describe the primary or authoritative data source for a particular data element or entity within an organization. The DBoR is the trusted source for the most…
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DCF
A financial valuation method used to estimate the value of an investment, company, or asset based on its expected future cash flows. The core principle behind DCF is that money…
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DCO
Also known as Dynamic Creative Optimization, DCO is a technology used in digital advertising to create personalized and relevant advertisements. It automates the process of producing multiple versions of an…
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DCO
A technology where display advertising banners are dynamically tested and created – including the imagery, messaging, etc. to better target the user that sees it and the system its published…
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DCR
A secure and controlled environment where sensitive data can be analyzed without compromising privacy and confidentiality. It facilitates data collaborations between different parties, such as organizations or researchers, while protecting…
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DCT
A mathematical operation that transforms a signal from the time domain to the frequency domain. In video compression, DCT transforms the video signal from the spatial domain to the frequency…
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DDA
A type of attribution model used in Google Ads that utilizes machine learning to analyze and assign conversion credit to various touchpoints throughout a customer’s journey. This model takes into…
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DDA
Legislation designed to protect the rights of individuals with disabilities and ensure they have equal access to services, facilities, and opportunities. Originating in various countries, such as Australia and Switzerland,…
