Acronyms
Sales, Marketing, and Technology Acronyms and Abbreviations. Jump to acronyms beginning with the number or letter:
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DBaaS
A cloud computing model that provides managed database systems as an on-demand service. Instead of manually installing, configuring, and maintaining databases, organizations can use a DBaaS provider to handle provisioning, scaling, backups, updates, and security. With DBaaS, users choose the…
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DBMS
A software application that allows users to store, manage, manipulate, and retrieve data from a database. A DBMS provides a systematic way of creating, updating, and managing databases. It offers a set of tools and services to allow users to…
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DBoR
A term used to describe the primary or authoritative data source for a particular data element or entity within an organization. The DBoR is the trusted source for the most accurate, complete, and up-to-date information about a specific data domain.…
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DCF
A financial valuation method used to estimate the value of an investment, company, or asset based on its expected future cash flows. The core principle behind DCF is that money has a time value: a dollar today is worth more…
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DCO
Also known as Dynamic Creative Optimization, DCO is a technology used in digital advertising to create personalized and relevant advertisements. It automates the process of producing multiple versions of an ad that are tailored to the viewer based on various…
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DCO
A technology where display advertising banners are dynamically tested and created – including the imagery, messaging, etc. to better target the user that sees it and the system its published on.
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DCR
A secure and controlled environment where sensitive data can be analyzed without compromising privacy and confidentiality. It facilitates data collaborations between different parties, such as organizations or researchers, while protecting the data. The concept of a data clean room originates…
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DCT
A mathematical operation that transforms a signal from the time domain to the frequency domain. In video compression, DCT transforms the video signal from the spatial domain to the frequency domain. This allows the video signal to be compressed more…
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DDA
A type of attribution model used in Google Ads that utilizes machine learning to analyze and assign conversion credit to various touchpoints throughout a customer’s journey. This model takes into account the actual contribution of each marketing touchpoint in driving…
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DDA
Legislation designed to protect the rights of individuals with disabilities and ensure they have equal access to services, facilities, and opportunities. Originating in various countries, such as Australia and Switzerland, the DDA aims to prevent discrimination in areas like employment,…
