Acronyms
Sales, Marketing, and Technology Acronyms and Abbreviations. Jump to acronyms beginning with the number or letter:
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Acronyms Beginning With D
DMOZ
A Web directory that operated from 1998 to 2017. It was also known as the Open Directory Project (ODP). Some key facts about DMOZ: It was a multilingual, open content directory of World Wide Web links, constructed and maintained by a community of volunteer editors. The site was founded as GnuHoo by Rich Skrenta and Bob Truel in 1998 and…
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Acronyms Beginning With D
DMP
A centralized system that collects, stores, and manages large volumes of data, typically related to audience or customer information. DMPs are commonly used in advertising and marketing to gather data from various sources, such as websites, mobile apps, and third-party providers. They help advertisers and marketers analyze and leverage this data to create targeted advertising campaigns and personalized experiences for…
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Acronyms Beginning With D
DMU
A group of individuals within an organization who participate in the process of making a purchase decision. This concept is particularly relevant in B2B (business-to-business) sales and marketing, where buying is often complex and involves multiple stakeholders. Each member of the DMU plays a specific role in the decision-making process, contributing their expertise, influence, or authority to guide the final…
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DNA
A molecule that carries the genetic instructions for the development, function, growth, and reproduction of all living organisms. DNA is located in the nucleus of cells in the form of a double-stranded helix and consists of four chemical bases: Adenine (A) Thymine (T) Cytosine (C) Guanine (G) The sequence of these bases determines the genetic code that is used to…
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DNB
Dun & Bradstreet has curated one of the oldest and most accurate business intelligence platforms, comprising hundreds of millions of business records curated from tens of thousands of sources, and tens of millions of web pages. Anchored by the long-established Dun & Bradstreet D-U-N-S® Number, the breadth and depth of our curated public data and differentiated proprietary data drive informed decisions…
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DNC
A list of phone numbers belonging to individuals or businesses who prefer not to receive unsolicited telemarketing calls or communications. Regulatory authorities or industry organizations often maintain these lists to protect individuals’ privacy and prevent unwanted marketing calls. Telemarketers and businesses must scrub their calling lists against the DNC registry and refrain from contacting the numbers listed. Failure to comply…
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Acronyms Beginning With D
DNI
A technology used in digital marketing to track the effectiveness of online advertising campaigns in generating phone calls. It dynamically swaps the phone number displayed on a website based on visitors’ arrival. For instance, a visitor from a Google AdWords campaign might see a different phone number than a visitor from a Facebook ad. The key benefits of DNI include:…
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Acronyms Beginning With D
DNS
DNS is essentially the phonebook of the internet. It translates domain names that are easy for humans to remember, like martech.zone, into IP addresses that computers use to identify each other on the network. Here’s how it works: User Request: When you type a web address into your browser, your computer requests a DNS server to find the corresponding IP…
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Acronyms Beginning With D
DNSBL
A service for the operation of mail servers to perform a check via a Domain Name System (DNS) query whether a sending host’s IP address is blacklisted for email spam. Also known as a Domain Name System-Based Blocklist black hole list, or Domain Name System-Based Blacklist.
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Acronyms Beginning With D
DNSSEC
A set of security protocols that add an extra layer of protection to the Domain Name System (DNS). It helps to ensure the authenticity and integrity of DNS data, making it significantly more difficult for malicious actors to perform attacks like DNS spoofing or cache poisoning. Here’s how it works in a nutshell: Digital Signatures: DNSSEC uses digital signatures to…
