Acronyms

Sales, Marketing, and Technology Acronyms and Abbreviations. Jump to acronyms beginning with the number or letter:

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  • DMP: Data Management Platform

    DMP

    A centralized system that collects, stores, and manages large volumes of data, typically related to audience or customer information. DMPs are commonly used in advertising and marketing to gather data…

  • DMS: Dealer Management System

    DMS

    Specialized software designed to support the day-to-day operations of automotive dealerships. It serves as the central hub for managing sales, service, parts, finance, and customer relationships within a dealership. By…

  • DMS: Document Management System

    DMS

    A software platform designed to store, organize, track, and manage digital documents. It serves as a central repository where files such as contracts, invoices, HR records, and correspondence can be…

  • DMU: Decision-Making Unit

    DMU

    A group of individuals within an organization who participate in the process of making a purchase decision. This concept is particularly relevant in B2B (business-to-business) sales and marketing, where buying…

  • DNA

    A molecule that carries the genetic instructions for the development, function, growth, and reproduction of all living organisms. DNA is located in the nucleus of cells in the form of…

  • DNB

    Dun & Bradstreet has curated one of the oldest and most accurate business intelligence platforms, comprising hundreds of millions of business records curated from tens of thousands of sources, and…

  • DNC

    A list of phone numbers belonging to individuals or businesses who prefer not to receive unsolicited telemarketing calls or communications. Regulatory authorities or industry organizations often maintain these lists to…

  • DNI: Dynamic Number Insertion

    DNI

    A technology used in digital marketing to track the effectiveness of online advertising campaigns in generating phone calls. It dynamically swaps the phone number displayed on a website based on…

  • DNS: Domain Name System

    DNS

    DNS is essentially the phonebook of the internet. It translates domain names that are easy for humans to remember, like martech.zone, into IP addresses that computers use to identify each…

  • DNSBL: Domain Name System-Based Blacklist

    DNSBL

    A service for the operation of mail servers to perform a check via a Domain Name System (DNS) query whether a sending host’s IP address is blacklisted for email spam.…

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