Acronyms
Sales, Marketing, and Technology Acronyms and Abbreviations. Jump to acronyms beginning with the number or letter:
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DLP
A cybersecurity strategy and technology framework designed to detect, monitor, and prevent the unauthorized movement or exposure of sensitive data. The goal of DLP is to protect information from accidental or malicious leaks, whether through email, cloud storage, removable devices,…
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DLQ
A component often used in messaging systems and queues. Its primary purpose is to handle messages that cannot be successfully delivered or processed. Here’s how it works in a generic context: Failed Message Storage: When a message in a regular…
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DM
A private message sent on social media platforms or messaging apps between two individuals or between a user and a brand/business account. DMs are a direct and private means of communication, allowing users to have one-on-one conversations, share information, or…
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DMA
Formerly the Direct Marketing Association, the Data & Marketing Association is the largest trade association in the United States devoted to serving all aspects of marketing. In 2018, The ANA, one of the oldest and most venerated trade association in the…
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DMA
A geographical region in the United States where the population receives similar television and radio station offerings. Marketers, advertisers, and media companies use DMAs to target specific audiences and allocate their advertising budgets effectively. Nielsen Media Research, a global measurement…
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DMAIC
A data-driven quality strategy used for improving processes. Here’s a brief overview of each phase: Define: Identify the problem or the process that needs improvement. Measure: Collect data related to the current process or problem. Analyze: Investigate the data to…
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DMARC
An email authentication protocol designed to give email domain owners the ability to protect their domain from unauthorized use, commonly known as email spoofing. The purpose and primary outcome of implementing DMARC is to protect a domain from being used…
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DMCA
A United States copyright law enacted in 1998. It aims to address the challenges digital technology poses in copyright protection. The DMCA has two main components: Anti-Circumvention Provisions: These provisions prohibit circumventing access controls or protection measures copyright owners use…
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DMOZ
A Web directory that operated from 1998 to 2017. It was also known as the Open Directory Project (ODP). Some key facts about DMOZ: It was a multilingual, open content directory of World Wide Web links, constructed and maintained by…
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DMP
A centralized system that collects, stores, and manages large volumes of data, typically related to audience or customer information. DMPs are commonly used in advertising and marketing to gather data from various sources, such as websites, mobile apps, and third-party…
