Acronyms
Sales, Marketing, and Technology Acronyms and Abbreviations. Jump to acronyms beginning with the number or letter:
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EMV
A metric used in public relations (PR) and marketing to quantify the value of media coverage and mentions that a brand or company receives through PR efforts. EMV assigns a monetary value to these mentions based on advertising rates. The…
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EMV
A global standard for credit and debit card payments that use chip-based smart cards to enhance security. Initially developed by these three organizations in the mid-1990s, EMV technology is now governed by a consortium called EMVCo, which includes other major…
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eNPS
eNPS is an adaptation of the traditional Net Promoter Score (NPS) metric, explicitly designed to measure employee loyalty and satisfaction within an organization. Just as NPS gauges customer loyalty by asking about their likelihood to recommend a product or service,…
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ENS
An interface within Salesforce Marketing Cloud where you can receive notifications for your own system when certain events occur in Marketing Cloud. You can be notified when customers request password resets, get order confirmations, log in using multi-factor authentication (MFA),…
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Entre-commuting
Entre-commuting refers to individuals who utilize their daily commute time for entrepreneurial, freelance, or side business activities, often enabled by mobile technology, remote work tools, and flexible job structures. Origins and Usage The term plays on the idea that the…
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EOD
A platform that enables you to send large volumes of marketing communications or transactional emails, manages subscribers, and complies with email regulations.
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ePHI
Personal health information (PHI) created, transmitted, or stored in electronic form. ePHI includes any electronic version of PHI, such as electronic medical records, electronic health records, electronic communications between healthcare providers, and electronic health information exchange. ePHI is protected by…
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EPOS
A computerized system used by businesses to process sales transactions, manage inventory, and perform various other retail operations. EPOS systems typically include hardware and software components that work together to streamline sales processes and provide businesses with valuable data insights.…
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EPP
A predictive analytics technique used in sales and marketing to forecast and identify potential customers who are likely to purchase in the near future. It leverages historical data, customer behavior patterns, and predictive modeling algorithms to predict which individuals or…
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ePR
A proposed regulation by the European Union (EU) that aims to update and modernize the rules governing the protection of personal data in electronic communications. The ePR is intended to replace the existing ePrivacy Directive (also known as the “Cookie…
