Acronyms
Sales, Marketing, and Technology Acronyms and Abbreviations. Jump to acronyms beginning with the number or letter:
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EV
EV SSL/TLS certificates represent the highest level of authentication and validation offered by Certificate Authorities (CAs). These certificates are designed to provide the strongest visual and security indicators of a website’s authenticity and the legitimacy of the organization behind it.…
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EV SSL
EV SSL certificates provide the highest level of validation and are often used by organizations that require the highest level of trust and security. EV certificates involve a rigorous validation process, including verifying the organization’s legal existence, physical location, and…
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EVC
A metric used in digital marketing to measure the effectiveness of online content, advertisements, or campaigns. It goes beyond traditional metrics like views or clicks, focusing instead on the viewer’s engagement level with the content. EVC typically involves tracking how…
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EVM
The technology that makes Ethereum—and many other blockchain platforms—more than just digital money. It’s what enables developers to build software that runs on a decentralized network, rather than on any single server or company’s infrastructure. For marketers and sales professionals,…
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EX
EX represents a comprehensive approach to understanding, designing, and optimizing every interaction an employee has with their organization throughout their entire journey, from recruitment through retirement. This concept has evolved significantly from traditional human resources management, taking a more holistic…
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FaaS
A cloud computing model that allows developers to run individual functions or small pieces of code in response to specific events—without managing servers or infrastructure. Often referred to as serverless computing, FaaS automatically provisions, scales, and executes code only when…
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FAB
The FAB framework is a structured approach to copywriting that helps marketers and sales professionals effectively communicate the value of a product or service. FAB ensures messaging resonates with audiences and drives engagement by transitioning from features to advantages and…
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FAQ
A structured compilation of common questions and answers designed to address recurring inquiries from customers, clients, or stakeholders. Typically featured on websites, sales collateral, product documentation, or customer service platforms, FAQs serve as a self-service tool that improves communication, enhances…
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FAS
A division within the U.S. General Services Administration (GSA) that oversees the procurement of goods and services for federal agencies. While the FAS’s primary role is not focused exclusively on online operations, it does play a significant role in facilitating…
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FAST
Streaming services that offer free access to TV shows and movies, but are supported by advertising. These services have become increasingly popular in recent years as an alternative to traditional cable TV and subscription-based streaming services. Examples of FAST services…
