Acronyms

Sales, Marketing, and Technology Acronyms and Abbreviations. Jump to acronyms beginning with the number or letter:

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  • Hex: Hexidecimal

    Hex

    A base-16 numbering system that uses 16 distinct symbols to represent values. The hexadecimal system is often used to represent large binary numbers more concisely since each hexadecimal digit represents four bits of binary data. Each hexadecimal digit can be…

  • HIPAA: Health Insurance Portability and Accountability Act

    HIPAA

    A US federal law that standardizes the protection of personal health information (PHI). HIPAA applies to covered entities, which include healthcare providers, health plans, and healthcare clearinghouses, as well as their business associates who handle PHI. HIPAA includes requirements for…

  • HITL: Human-In-The-Loop

    HITL

    A concept often employed in fields like machine learning, artificial intelligence (AI), and robotics. This approach integrates human judgment and decision-making into the operation of AI or automated systems. Here’s a breakdown of key aspects: Decision Support: In HITL systems,…

  • HLS

    A widely used adaptive streaming protocol developed by Apple Inc. It is designed for reliable streaming of media content, such as video and audio, over the internet. HLS works by breaking the media into smaller chunks and delivering them to…

  • HMAC: Hash-based Message Authentication Code

    HMAC

    A cryptographic technique used to verify both the integrity and authenticity of a message. It combines a cryptographic hash function with a secret key to produce a fixed-size authentication code. This ensures that any modification to the message, whether accidental…

  • HMAC-SHA1: Hash-based Message Authentication Code - Secure Hash Algorithm 1

    HMAC-SHA1

    A specific implementation of the Hash-based Message Authentication Code (HMAC) algorithm that uses the SHA-1 (Secure Hash Algorithm 1) cryptographic hash function. It is designed to verify both the data integrity and the authenticity of a message by using a…

  • HML: Handlebars Merge Language

    HML

    A lightweight templating syntax used in email and content personalization, enabling marketers to insert customer data and logic into content blocks dynamically. Initially developed by Salesforce to replace the more complex AMPscript and proprietary personalization languages in Marketing Cloud, HML…

  • HOLAP: Hybrid Online Analytical Processing

    HOLAP

    A type of Online Analytical Processing (OLAP) system that combines the best features of Multidimensional OLAP (MOLAP) and Relational OLAP (ROLAP) to provide a balanced approach for handling complex analytical queries and large data volumes. Key features of HOLAP include:…

  • HOTP: HMAC-One Time Password

    HOTP

    An algorithm for generating one-time passwords (OTPs) for authentication purposes. HOTP is the foundation upon which the TOTP (Time-based One-Time Password) algorithm is built. Key points about HOTP: Algorithm: HOTP uses a cryptographic hash function (usually HMAC-SHA1) and a shared…

  • HPACK

    HPACK

    HPACK isn’t actually an acronym – it’s just the name given to HTTP/2’s header compression format. Think of HPACK like a smart dictionary system for website data: Common Phrases Dictionary Instead of sending full phrases like “show me the webpage”…

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