Advertising Technology

Paid and display advertising products, solutions, tools, services, strategies, and best practices for businesses from the authors of Martech Zone. Just getting started with Adtech? Read our article:

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  • AI Tools Don't Make The Marketer

    Tools Don’t Make The Marketer… Including Artificial Intelligence

    Tools have always been the pillars supporting strategies and execution. When I consulted clients on SEO years ago, I’d often have prospects who’d ask: Why don’t we license SEO software and do it ourselves? My response was simple: You can buy a Gibson Les Paul, but it won’t turn you into Eric Clapton. You can buy a Snap-On Tools master…

  • Distribute: AI-Powered Lead Magnets and Sales Micro-sites for lead capture

    Distribute: Streamline Your Sales Process with AI-Generated Mini-Websites and Lead Magnets

    Capturing leads and driving prospects through the sales funnel requires creativity and the acumen for building an optimized landing page. Salespeople and marketers often struggle with creating high-value content that resonates with their target audience, leading to lost opportunities and decreased conversion rates. Additionally, website CMS platforms often load slower than a lightweight solution. There’s no point in driving leads…

  • Webinar Marketing: Strategies to Engage, and Convert (and Course)

    Mastering Webinar Marketing: Strategies to Engage and Convert Intent-Driven Leads

    Webinars have emerged as a powerful tool for businesses to connect with their audience, generate leads, and drive sales. Webinar marketing has the potential to transform your business by providing an engaging platform to showcase your expertise, build trust, and convert prospects into loyal customers. This article will delve into the essential components of a successful webinar marketing strategy and…

  • MindManager: Mind Mapping for Enterprise

    MindManager: Mind Mapping and Collaboration for the Enterprise

    Mind mapping is a visual organization technique used to represent ideas, tasks, or other items linked to and arranged around a central concept or subject. It involves creating a diagram that mimics the way the brain works. It typically consists of a central node from which branches radiate, representing related subtopics, concepts, or tasks. Mind maps are used to generate,…

  • Relo: Sports Marketing Measurment and ROAS using AI

    Relo: It’s Time to Take the Guesswork Out of Sports Marketing Measurement

    It’s the time of year for predictions-focused articles, and it doesn’t take great foresight to state that most will center on artificial intelligence (AI) to do the job smarter and quicker, and/or analytics that confirm that sponsorship buys being made are wise investments. With the rapid changes occurring in the sports marketing industry, those are the important topics to track.…

  • Liftoff: Mobile App Store Presence, User Acquisition, and Monetization Platform

    Liftoff: Transform Your Mobile App’s Market Presence, App User Acquisition and Monetization

    Marketing a mobile app and expanding your user base through in-app advertising can be a complex challenge. The key to success isn’t just accumulating a vast number of installs but acquiring users who will actively engage with your app. Liftoff Liftoff is the platform for the programmatic acquisition and re-engagement of mobile app users. It serves as a comprehensive solution…

  • Technology Half-Life, AI, and Martech

    Navigating the Shrinking Half-Lives of Technology in Martech

    I’m truly blessed to work for a startup at the leading edge of artificial intelligence (AI) in retail. While other industries within the Martech landscape have barely moved in the last decade (eg. email rendering and deliverability), not a day is going by in the AI that there’s no advancement. It’s frightening and exciting simultaneously. I couldn’t imagine working at…

  • Influencer Marketing Trends for 2024: A Report from Famesters

    Influencer Marketing Trends: Experts Reveal Strategic Evolution and Key Insights for 2024

    Influencer marketing is one of the fastest-changing industries as it’s also one of the most modern ones. And also – one of those that are constantly growing. Last year the industry reached $21.1 billion, up from $16.4 billion the year before. Further expansion is anticipated in 2024, and brands know this to be true: more and more of them allocate…

  • What does a digital marketer do? A day in the life of infographic

    What Does A Digital Marketer Do?

    Digital marketing is a multifaceted domain that transcends traditional marketing tactics. It demands expertise in various digital channels and the ability to connect with the audience in the digital sphere. A digital marketer’s role is to ensure the brand’s message is disseminated effectively and resonates with its target audience. This necessitates strategic planning, execution, and constant monitoring. In digital marketing,…

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