Advertising Technology
Advertising technology (AdTech) encompasses the tools, platforms, and strategies businesses use to effectively deliver paid and display advertising to their target audiences. AdTech solutions help companies optimize ad campaigns, track performance, and maximize ROI across various digital channels. Key subtopics within AdTech include programmatic advertising, real-time bidding, ad serving, targeting, and measurement. Whether you’re a small business owner or a marketing executive at a large corporation, staying informed about the latest AdTech trends and best practices is crucial for success in today’s digital landscape. Explore the articles below to learn more about how AdTech can help you reach your advertising goals.
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How Brands Use Sonic Identity to Stand Out Against Large Competitors
If you’re a smaller brand, you probably struggle to create awareness, especially if your main competitors are well-known incumbent brands (think TurboTax in the consumer tax-prep space or Coca-Cola in beverages). This is precisely the challenge that TaxAct , an…
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Jooble: Programmatic Job Advertising (PJA) and Price-Per-Job (PPJ) Marketing Automation
Recruitment marketing, or job tech marketing, is a rapidly evolving industry that requires continuous adaptation to stay ahead of the competition. Given the growing demand for candidates, the job industry players tend to automate most of the routine job marketing.…
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How to Effectively Choose and Manage Your MarTech Investment
The MarTech world has exploded. In 2011, there were only 150 martech solutions. Now there are over 9,932 solutions available to industry professionals. There are more solutions now than ever before, but companies face two main challenges regarding selection. Investing…
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What Is A Digital Experience Platform (DXP)?
As we navigate deeper into the digital era, the competitive landscape is witnessing a significant shift. Businesses today don't solely compete based on the quality of their products or services. Instead, they are increasingly focusing on delivering a seamless, personalized,…
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How Creative Management Platforms Help Media Buyers Manage Personalized Ad Campaigns Across Channels
With new advertising platforms like TikTok , retail media networks ( RMN ), or connected TV ( CTV ) ad platforms added to the ad channel mix, media buyers are pressured to craft and distribute more creatives that resonate with…
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What Is A Digital Marketing Strategy?
A digital marketing strategy is a comprehensive plan to achieve specific marketing goals and objectives using various online channels, mediums, and technologies. It involves identifying target audiences, setting marketing objectives, and leveraging digital platforms and tools to engage, convert, upsell,…
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Reddiquette Tips To Ensure Your Reddit Marketing Is Effective
Reddit is a social community that's quite different from other social media. Reddit has its own Reddiquette ... its own culture, language, and etiquette that can make marketing and advertising challenging. Many businesses bypass Reddit as an advertising channel because…
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Learning Pay-Per-Click Advertising: Topics, Resources, and Certifications
A friend of mine hired a pay-per-click ( PPC ) firm and invested quite a sum of money over several months, only to have almost no conversions and very few sign-ups on his site. As each month went by and…
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How Much Do SaaS Companies Spend On Their Sales and Marketing Budgets As A Percent Of Revenue
You may have seen our recent post on How To Create A Marketing Budget where we break down some methodologies and average budgets for companies. Most research organizations are around 10% to 11% marketing spend depending, of course, on a…
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How To Create A Marketing Budget: Methods, Line Items, Averages, and Considerations
We recently had a newly launched company that asked us to provide a statement of work ( SOW ) that incorporated building and executing a strategy for high growth. We did quite a bit of analysis on their system, their…
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Google to Sunset Four Attribution Models in Ads and Analytics: Here’s What You Need to Know
Attribution models are frameworks used to analyze and assign credit to different marketing touchpoints throughout a customer's journey, from awareness through to conversion. They help determine the effectiveness of various marketing channels and campaigns in driving conversions or sales. Attribution…
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How to Maximize the Impact of Google’s Performance Max (PMax) Features
Google is rolling out several new methods to enhance and demonstrate the incremental value of Performance Max ( PMax ) campaigns. Google Performance Max is a campaign type that helps advertisers maximize their reach and meet customers across various channels,…
