Artificial Intelligence
Artificial Intelligence (AI) is revolutionizing the way businesses approach sales and marketing. By harnessing the power of machine learning, natural language processing, and predictive analytics, companies can automate processes, personalize customer experiences, and uncover valuable insights to drive growth. Key subtopics within AI for sales and marketing include chatbots, generative AI (GenAI), recommendation engines, sentiment analysis, and predictive lead scoring. Embracing AI-powered tools and strategies can help you streamline operations, improve targeting, and boost conversions. Check out the articles below to explore how AI can transform your sales and marketing efforts.
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Moneypenny: Answering Service That Blends Real People and AI
Missed calls cost money. A voicemail box that fills overnight, a receptionist who's out sick, a lead that dials a competitor after the third ring... these are the small breakdowns that quietly drain your sales pipeline. The trouble for most…
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DuckDB: Fast, Free Analytics for Any Data Source
If you've spent any real time doing analytical work, you've run into the same friction loop: the data lives somewhere — a Parquet file on S3, a CSV export, a data lake — and before you can ask it a…
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Vibe: Streaming TV Ads Built for Performance Marketers
Social media ad costs keep climbing while results get harder to justify. If you've been managing paid channels over the past few years, you already know the pattern: CPMs rise, attribution windows shrink, platform algorithm changes wipe out months of…
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Beyond the Bolt-On: What Does it Really Mean to Become an AI-Native Organization
For the past several years, business leaders, founders, and marketing executives have been caught in a whirlwind of artificial intelligence (AI) adoption. From deploying customer service chatbots to integrating generative text tools into marketing workflows, the immediate reaction to the…
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Airbyte: Build Intelligent Agents with Context, Not Just Connectivity
Here's the problem nobody talks about when building AI agents: connectivity isn't the same as comprehension. Most teams wire up their agents to Salesforce, Zendesk, Stripe, Gong, and a few other systems, and then wonder why the answers are still…
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Flow: Voice-to-Text That Writes as You Speak
Most people type somewhere between 40 and 60 words per minute. Most people speak at roughly 130-150. That gap isn't just a speed problem — it's a cognitive one. When you're moving between Slack, Gmail, Notion, and a code editor…
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Cube: The Semantic Layer for Agentic Analytics
You've got a BI tool, an AI assistant, an embedded analytics layer for customers, and probably a spreadsheet someone insists is the real source of truth. Every one of them is pulling from a slightly different definition of revenue, win…
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The Rise of the Brand Architect: Why the Next Great CMO will be a Storyteller, Not a Performance Marketer
For the better part of the last decade, the Chief Marketing Officer (CMO) was defined by a specific kind of mastery: the Means of Production. To be a top-tier leader meant being a top-tier funnel engineer. Success was a byproduct…
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Your Intent Data Isn’t Just Underperforming. It’s Actively Misleading You.
Most B2B marketing leaders assume their intent data problem is one of execution: they're not acting on signals fast enough, not aligning sales and marketing tightly enough, not running the right campaigns on top of the data. Fix those things,…
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Before a Human Ever Sees Your Brand, AI Already Has an Opinion
Branding used to be about first impressions. The way a name landed, what a logo signaled, how a homepage made someone feel in those first few seconds. Marketers have spent years obsessing over those details because they were often the…
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The “Dead Web” Exodus: Why AI Giants Like Rippling and Invoca are Moving Ad Spend to the Physical World
In a paradox that defines the 2026 marketing landscape, the very companies building the world’s most advanced artificial intelligence are fleeing the digital channels AI helped create. Today, Onescreen, a leader in modern out-of-home (OOH) advertising, announced a massive surge…
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Human-AI Teams Perform Worse Than Either Alone — And Your Martech Stack Is Proof
You bought the tools. Your team has access. Usage dashboards look healthy. And yet the campaigns aren't sharper, the content isn't better, and nobody can point to a specific outcome that justifies the spend. If that description fits, you're not…
