Artificial Intelligence Articles
Artificial Intelligence (AI) is revolutionizing the way businesses approach sales and marketing. By harnessing the power of machine learning, natural language processing, and predictive analytics, companies can automate processes, personalize customer experiences, and uncover valuable insights to drive growth. Key subtopics within AI for sales and marketing include chatbots, generative AI (GenAI), recommendation engines, sentiment analysis, and predictive lead scoring. Embracing AI-powered tools and strategies can help you streamline operations, improve targeting, and boost conversions. Check out the articles below to explore how AI can transform your sales and marketing efforts.
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How Transformers Revolutionized Artificial Intelligence
In 2017, a team of Google researchers published a paper titled Attention Is All You Need. That phrase marked a turning point in the field of artificial intelligence. The model architecture they introduced, the transformer, became the foundation for nearly…
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How to Write Effective Prospecting Emails in 2025: Clarity, Relevance, and Action
Writing an effective prospecting email is more complicated than ever. Every inbox is saturated with automated outreach, GenAI-written cold emails, and templated sequences that all sound the same. Prospects are overwhelmed, filters are smarter, and the patience for irrelevant or…
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The Software Industry at 25: Smarter, Faster, and More Fragile Than Ever
Yesterday’s AWS outage, which slowed or stopped nearly a third of the internet for hours, was a reminder of a truth we don’t like to admit: the modern software industry isn’t built on resilience. It’s built on trust... trust that…
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The Hidden Cost of Data: Why ISO 8000 Is Becoming Essential in the Age of AI
With artificial intelligence ( AI ) and automation, data has evolved from being a business resource to becoming the foundation of intelligent decision-making. Today’s AI systems depend on massive volumes of both structured and unstructured data. Structured data refers to…
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How Response Speed Is Key To Operational Excellence in Marketing and Sales
Responsiveness is no longer a courtesy. It is a competitive differentiator that converts attention into action. When companies answer quickly, they reduce drop-off rates in both sales and support pipelines. Modern customers equate responsiveness with respect—if a brand responds promptly,…
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From Customer-First to Brand Last: The Era of Customer Intelligence is Upon Us
Marketing has always been about bridging the gap between a brand and its audience. But the bridge itself has changed. What was once a unidirectional pipeline of influence has fractured into a complex web of intent, context, and algorithmic mediation.…
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Feedvisor: Win The Amazon Buy Box with AI-Powered Optimization
Winning on Amazon isn’t just about listing your products—it’s about mastering the algorithm, the competition, and the Buy Box . With millions of sellers and ever-evolving pricing dynamics, success on the world’s largest marketplace now depends on precision, speed, and…
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The Art of the Prompt: Utilizing Generative AI To Amplify Your Creativity
When people averse to AI think about generative tools producing content, they often imagine a robotic voice delivering bland, impersonal text. It feels mechanical, the way an auto-generated voicemail lacks tone or emotion. But this perception misunderstands what AI is…
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Inbox Hero: The Enterprise-Ready AI That Ends Email Chaos for Outlook
For business leaders, marketers, and sales professionals, the daily avalanche of emails has become one of the greatest productivity killers of modern work. Hours are lost triaging messages, chasing threads, and flagging priorities—time that should be spent on strategic thinking…
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The Ultimate Guide to Developing Sales Playbooks: Why You Need Them and How to Design Playbooks That Close the Deal
Every high-performing team, whether on the field or in business, relies on more than raw talent to win—they rely on preparation. Success doesn’t come from improvisation alone but from executing a well-rehearsed plan that guides every move toward a specific…
