Artificial Intelligence Articles
Artificial Intelligence (AI) is revolutionizing the way businesses approach sales and marketing. By harnessing the power of machine learning, natural language processing, and predictive analytics, companies can automate processes, personalize customer experiences, and uncover valuable insights to drive growth. Key subtopics within AI for sales and marketing include chatbots, generative AI (GenAI), recommendation engines, sentiment analysis, and predictive lead scoring. Embracing AI-powered tools and strategies can help you streamline operations, improve targeting, and boost conversions. Check out the articles below to explore how AI can transform your sales and marketing efforts.
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Why MarTech Stacks Fail Marketers
I’ve spent years working with B2B brands that sell through distributors, dealers, and resellers. Over and over, I see the same challenge: MarTech stacks are great for direct engagement, but they weren’t built for partner ecosystems. This is where through-channel marketing (TCM) comes in. TCM refers to the programs, campaigns, and incentives that brands deliver through their partners – the…
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Why Human Creativity Is the Most Critical Talent in the AI Age of Marketing
We’ve entered an era where artificial intelligence (AI) has drastically lowered the barrier to entry for marketing. What once required teams of analysts, copywriters, and designers can now be done in minutes by a solo operator with access to GenAI tools. Campaigns can be ideated, executed, and analyzed with unprecedented speed—and at a fraction of the cost. But this transformation…
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The Top Five B2B Trends That Will Shape Marketing In 2026
B2B markets are entering a period of rapid transformation. Advances in artificial intelligence (AI), shifts in digital discovery, and increasing sustainability demands create both challenges and opportunities for growth. Success in 2026 will require clarity, adaptability, and aligning strategy with the latest trends. Here are five trends that will shape 2026 and strategies highly successful B2B brands will take to…
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The Power Of Simplicity: Why Less Is So Hard To Master
In nearly every corner of business, from product design to marketing, communications, and customer experience, simplicity proves itself to be the winning strategy. It reduces friction, speeds up decision-making, increases adoption, and fosters trust. Yet, despite all this evidence, most organizations tend to drift toward complexity. We add features to products, layers to campaigns, jargon to messaging, and touchpoints to customer journeys.…
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Postwise: Grow Your Following on Twitter, LinkedIn, and Threads With AI Ghostwriter
Every creator knows the pressure of producing fresh, engaging content every single day. You want to grow your audience, keep them engaged, and stay relevant across multiple platforms—but staring at a blank screen drains both time and energy. Even if you know what you want to say, shaping it into the kind of post that sparks conversation and builds reach…
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Digital Marketing for Beginners: How to Start in 2025
The Digital Marketing Landscape in 2025 In our increasingly connected world, digital marketing has transformed from an optional business strategy to an absolute necessity. By 2025, the digital landscape has evolved at an accelerated pace, with new technologies and consumer behaviors reshaping how brands connect with their audiences. Statistics reveal that people now spend an average of 7 hours daily online, with nearly…
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How AI Can Help You With Your SEO Strategy
Most marketing teams know the drill. Hours vanish into spreadsheets, competitors seem to publish the right content before you do, and the search rankings never sit still long enough to make you feel secure. SEO is meant to be the bridge between your work and your audience, but it often feels like a marathon you weren’t told you’d signed up…
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The Rise of AI Agents in E-Commerce: What They Are, How They Work, and Why They Matter
Artificial intelligence (AI) has been steadily reshaping digital commerce for years; however, the emergence of agentic AI marks a significant shift in this evolution. Instead of being limited to narrow, rule-based automations or simple chatbots, AI agents are adaptive, task-oriented systems that can operate across multiple domains of an e-commerce business. They are designed not just to execute single actions,…
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The Free Ride That Fueled the Tech Boom… And Why It’s Running Out of Road
For more than a decade, much of the digital world operated under an unspoken social contract: get in early, grow fast, and don’t worry about the bill… yet. From consumer apps to enterprise platforms, technology was offered mainly on egalitarian terms. Anyone can sign up, integrate, deploy, or explore without incurring upfront costs. Behind the scenes, VC funding played the…
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How to Build a Web Design Survey for Your Client (Updated for 2025)
Web design projects are more complex than ever, as they must bridge business goals, brand identity, and user experience (UX). One of the most overlooked but critical steps in building a successful website is the discovery process, and a thoughtfully constructed survey can make all the difference. A survey ensures that the designer understands the client’s vision, the client feels…
