Artificial Intelligence
Artificial Intelligence (AI) is revolutionizing the way businesses approach sales and marketing. By harnessing the power of machine learning, natural language processing, and predictive analytics, companies can automate processes, personalize customer experiences, and uncover valuable insights to drive growth. Key subtopics within AI for sales and marketing include chatbots, generative AI (GenAI), recommendation engines, sentiment analysis, and predictive lead scoring. Embracing AI-powered tools and strategies can help you streamline operations, improve targeting, and boost conversions. Check out the articles below to explore how AI can transform your sales and marketing efforts.
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The Big Switch: Your Mind Are Belong To Us
Over the past few weeks, I’ve been starting and stopping a few books—one of them being The Big Switch by Nicholas Carr. Today, I finally finished it. Carr does an excellent job drawing parallels between the rise of America’s electrical…
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Acquisio: Turbocharge Your PPC Campaigns with Machine Learning
Managing paid search campaigns across multiple platforms can be overwhelming. From launch to reporting, marketers face the dual challenge of staying efficient while maximizing results. With increasing demand for transparency, ROI , and automation, agencies and businesses alike require tools…
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Catvertising: When the Internet’s Most Absurd Obsession Became a Viral Masterpiece
PURRfect. There are moments in advertising when a piece of content feels inevitable in hindsight. Catvertising was one of those moments. The parody video, produced by John St. out of Toronto, took a cultural truth that marketers were already circling…
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SEO: Appearing in SERPS is Only Half the Battle
Search Engine Optimization ( SEO ) has become an essential aspect of digital marketing, with businesses of all sizes vying for the coveted top spots in search engine results pages ( SERPs ). However, achieving a high ranking is only…
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Copyrights and The French Revolution
Copyright law has undergone significant transformations since its inception in the printing press era, evolving through historical milestones such as the French Revolution to contemporary challenges posed by artificial intelligence. For businesses today, understanding and complying with these laws is…
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In the Next 25 Years, My Predictions
It's fun to think about the future and what it might bring. Here's a collection of my predictions... Computer monitors will be flexible, light, wide, and inexpensive. Primarily made of plastics, the manufacturing processes will get cheaper and cheaper. The…
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It’s Not The Effort That Amazes People
As with much technology, developing artificial intelligence ( AI ) is far more advanced and intricate than end-users realize. It's not just utilizing a ton of computing power to target historical data to make predictions. It's testing and iterating through…
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Scope Creep: Less = More
I've wanted to follow up on my Open = Growth post for a while. Described in that post is the likelihood of success when folks concentrate on how their solutions can be integrated with other solutions. There's a flip side…