Acronyms Beginning With M
Sales, marketing, and technology acronyms that begin with M
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mPOS
Hardware and software systems that enable businesses to accept payments and process transactions using mobile devices such as smartphones or tablets. Unlike traditional POS systems which are fixed terminals (usually connected to a cash register), an mPOS solution allows sales…
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MPP
A feature introduced by Apple in its email services, specifically aimed at enhancing user privacy. This feature was part of a broader update in Apple’s privacy policies, focusing on giving users more control over their data and how third parties…
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MQA
A metric used in account-based marketing (ABM) to measure the quality and readiness of a target account for sales engagement. An MQA is an account that has been identified as having a high potential to become a customer, based on…
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MQL
A potential customer that has been either reviewed by the marketing team or systematically evaluated for firmographic criteria and satisfies the criteria necessary to be assigned to a representative within the sales team.
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MQM
A meeting or conversation that has been set up with an MQL to further qualify their interest in the company’s product or service. This means that the marketing team has already engaged with the lead and determined that they meet…
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MR
An advanced technology that overlays and integrates digital content into the real world. This integration allows real-time interactions between physical and digital objects in a shared environment. MR requires more complex hardware like advanced sensors and special glasses, enabling a…
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MRC
A non-profit industry association in the United States that was established in the 1960s following the recommendations of the U.S. Congress. The primary goal of the MRC is to ensure that audience measurement services are valid, reliable, and effective. The…
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MRM
Aa set of technologies, processes, and strategies used by businesses to manage their marketing resources more effectively and efficiently. MRM is designed to help businesses streamline their marketing operations and optimize their marketing investments, by providing tools and resources to…
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MRP
A system used in manufacturing to ensure that materials and components are available for production while minimizing inventory levels and avoiding shortages or excess stock. MRP helps businesses plan procurement, production, and inventory management by analyzing factors such as demand…
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MRR
A metric used by companies with subscription-based business models to measure the total amount of predictable revenue they expect to receive every month. MRR is the sum of all monthly subscription revenues, factoring in monthly fees from all active customers.…
