Borders Live at 01: Borders vs. Amazon Email Marketing

Douglas KarrApr 05, 2007

Less than a minute

If you don’t have a Borders store around you, I’m sorry. If you do, you might like this site that Borders has launched, Borders Live at 01:
Borders Store01

Wow… books, live music and Seattle’s Best Coffee! That’s like heaven for me!

It also appears that the Borders Email Newsletter has gotten an overhaul, it’s really fun to read now. Borders is definitely winning the email war! Take a look at this comparison to Amazon’s email:

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises… More »

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.

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Douglas Karr

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