Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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How Businesses Can Use Reverse Phone Lookup to Enhance Customer Trust
Customer trust is one of the most critical factors for driving customer journeys. People are becoming more cautious when engaging with businesses due to an increase in fraud, bogus contacts, and personal data misuse. For organizations of all sizes, understanding…
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When and How to Hire Developers for Complex Marketing Technology Integrations
Marketing tech stacks have grown significantly more complex and must accommodate a number of tools for seamless customer journeys. Demand for extremely skilled developer resources to perform these integrations is off the charts. The answer is nearshoring. What is Nearshoring?…
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Does Your Marketing Content Encourage or Discourage Your Ideal Customers?
Companies often walk a fine line between offering too little information and overwhelming prospective buyers with too much. The question is not simply whether your website or collateral is informative; it’s whether it helps buyers take the next step in…
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Duda: The AI-Powered CMS That Finally Bridges Business Goals, Creative Output, And Performance
For decades, businesses have struggled with the gap between strategy and execution when it comes to digital publishing. Content management systems (CMS) were either too rigid, limiting creative output and flexibility, or too open-ended, leaving teams to wrestle with plugins,…