Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • Content MarketingWordPress JSON API User Endpoint Vulnerability

    WordPress: Why the JSON API User Endpoint is a Risk and How to Secure Your Site

    WordPress has long prioritized extensibility and openness, which is why it introduced the REST API (also referred to as the JSON API). This feature makes it easier for developers to build applications that interact with WordPress content in a standardized way, whether to fetch posts, update settings, or integrate with other platforms. However, not all of these capabilities are ideal…

  • Advertising Technologyillumin: Unify Omnichannel Advertising, Programmatic, Social, and Email in One Ad Platform

    illumin: Unify Programmatic, Social, and Email in One Ad Platform

    Fragmented advertising tools and channel silos make it nearly impossible to deliver seamless customer experiences. Marketers are constantly juggling multiple platforms, struggling to extract insights, and racing to adapt campaigns to ever-changing behavior. The challenge isn’t finding data—it’s turning it into decisions, fast. illumin illumin is a journey-based advertising platform that empowers marketers to unify their programmatic, email, and social…

  • Marketing ToolsKaleidoscope: Diff App for MacOS

    Kaleidoscope: Review File, Folder, and Image Changes in Seconds on MacOS

    In a fast-paced development environment, wasting time hunting down file changes, merge conflicts, or pixel shifts in design assets can derail momentum. Developers, designers, and product teams alike need precise tools that bring clarity to the chaos of change. A good diff tool isn’t just a convenience—it’s a productivity multiplier. Kaleidoscope Kaleidoscope is a macOS-native diff and merge app built…

  • Artificial IntelligenceQuid: Unlocking the Future of Market Intelligence with AI-Powered Insights

    Quid: Unlocking the Future of Market Intelligence with AI-Powered Insights

    In a business climate defined by volatility, shifting consumer preferences, and information overload, the ability to decode trends and act on real-time data has become a fundamental competitive advantage. Quid, an advanced AI-powered platform for consumer and market intelligence, provides marketers, strategists, and decision-makers with the foresight to navigate change with clarity and confidence. Far from being just another data…

  • Social Media & Influencer MarketingPapa Johns X Social Media Strategy

    Papa Johns: Better Ingredients. Better Pizza. Better Social Strategy.

    Papa Johns has distinguished itself in the quick-service pizza industry through a dynamic and engaging X presence, surpassing competitors like Domino’s, Pizza Hut, and Little Caesars. By leveraging humor, transparency, and strategic customer engagement, Papa Johns creates a relatable and authentic brand voice that resonates with X users, resulting in viral moments that amplify its reach. This article explores why…

  • Customer Data PlatformsMakeWebBetter Hubspot WooCommerce Ecommerce Integration

    MakeWebBetter: Build and Grow Your E-commerce Business with WooCommerce and Hubpot

    There’s no doubt about the far-reaching impact of HubSpot as a CRM and marketing automation platform and WordPress as a Content Management System (CMS). Because it’s a simple plugin and add-on, WooCommerce has been growing in popularity as an e-commerce platform to implement easily. While WordPress has released its own CRM, the platform lacks the maturity of HubSpot in terms of its ability to drive processes for the…

  • Artificial IntelligenceMachine Experience Score App for AI

    App: What Is Your Site’s Machine Experience (MX) Score?

    Web designers and marketers have spent the last two decades honing User Experience (UX)—the art and science of creating intuitive, engaging, and accessible websites for humans. With the advent of AI and browser usability features, perhaps a new metric needs to emerge that is equally critical: Table of ContentsMachine ExperienceWhat is Semantic Markup?Machine Experience CalculatorHow AI, Reader Views, and Text-to-Speech…

  • Customer Data PlatformsHiver: Boost Team Productivity by 90% With AI-Powered Support

    Hiver: Boost Team Productivity by 90% With AI-Powered Support

    Customer service teams are drowning in ticketing tools that feel disconnected, overly complex, or painfully clunky. From missed emails to siloed chats, support quality suffers—and so does customer satisfaction. What businesses really need is a unified, intuitive solution that works right where support happens most: the inbox. Hiver Hiver is an AI-first customer service platform that transforms your existing Gmail…

Back to top button
Close

Adblock Detected

We rely on ads and sponsorships to keep Martech Zone free. Please consider disabling your ad blocker—or support us with an affordable, ad-free annual membership ($10 US):

Sign Up For An Annual Membership