Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Local: Supercharge Your WordPress Development Workflow With A Local Instance
Developers building WordPress websites face common challenges: slow site setups, inefficient testing environments, and tedious deployments. These hurdles often consume valuable time and limit creativity. What if you could eliminate these roadblocks and build WordPress sites faster, with fewer headaches…
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Lucky Orange: Optimize Your Website With Actionable Visitor Insights From This Suite of Tools
Website optimization is no longer a guessing game. With visitors interacting across multiple touchpoints, it’s crucial to know where they engage, get confused, or drop off. Businesses need more than raw data—they need clear insights to drive real results. To…
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All in One Accessibility: Boost Website Usability with AI-Powered Accessibility Tools
Are you struggling to make your website accessible to a diverse audience with varying disabilities? Many website owners face the challenge of ensuring their sites are user-friendly and compliant with international accessibility standards. Lack of accessibility can lead to poor…
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mParticle Analytics: Data-Driven Customer Analytics With Actionable Insights
Every modern business grapples with making informed decisions using customer data. With customer journeys becoming increasingly complex, organizations need a robust analytics solution that empowers their teams to make smarter decisions without the complexity of traditional data querying. mParticle Analytics…
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Kameleoon: Drive Growth with AI-powered Experimentation
Every interaction with a website or app counts, and improving user experience is critical for growth. However, managing experiments, optimizing features, and personalizing content can significantly challenge marketing, product, and development teams. That’s where Kameleoon steps in—a unified platform that…
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Bizzabo: Power Your In-Person and Virtual Events on a Single Platform
Marketers know an event's success hinges on smooth operations, seamless attendee engagement, and powerful post-event analytics. Yet, many still wrestle with outdated event technology, leading to unnecessary expenses, frustration, and inefficiencies. These hidden costs can quietly erode the ROI of…
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GetProspect: Find B2B Email Addresses and Manage Prospect Lists for Lead Generation
Finding accurate business contacts can feel like searching for a needle in a haystack. Sales professionals, marketers, recruiters, and business developers know how crucial it is to have a reliable tool that provides valid contact data in a timely manner…
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Insurtech: How Insurance APIs are Transforming the Insurance Industry
The insurance industry is one of the oldest and most traditional industries, but in recent years, it's experienced a tech-driven renaissance thanks to insurtech. Insurtech—a combination of insurance and technology —refers to innovations designed to improve efficiency and customer experience…
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Google AdSense: Master Auto Ads and Exclude Ads from Unwanted Areas
If you’ve ever faced the challenge of balancing ad placement with maintaining a clean, user-friendly website, you’re not alone. Many website owners struggle to determine where ads should go without disrupting their design or frustrating their audience. Google AdSense’s Auto…
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Revive Social: Automatically Share WordPress Content Across Social Media Platforms
If you've got a WordPress publication like mine with thousands of articles, you know you've got amazing content that's dying simply because you're not promoting it. Social media is a fantastic place to drive relevant visitors to your publication. Still,…
