Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Mastering Google Search: Advanced Options and Querystring Variables
Google Search is a powerful tool that becomes even more versatile when you understand its advanced options. While many users rely on the basic search bar, Google’s advanced search capabilities allow for more precise and targeted results. This article will…
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Corporate Arrogance: When Companies Forget Who They Serve
Corporate arrogance can be more damaging than ever in this hyper-connected world. As soon as an organization begins to think it knows better than its customers, it risks losing traction in the market. Interestingly, many companies only recognize this as…
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Google Analytics 4: How To Maximize Insights By Leveraging User Attributes and Demographic Data
Understanding your audience is paramount to success. Google Analytics 4 (GA4) provides a wealth of user attributes and demographic data that can significantly enhance your marketing strategies and decision-making processes. This article will explore how to effectively leverage this information,…
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What Is a Contract Management System? Its Role, Benefits, and Place in the CLM Ecosystem
A Contract Management System (CMS) is a type of software designed to help organizations organize, track, and manage their contractual agreements. While it often serves as the entry point into more advanced contract lifecycle management (CLM), a CMS can stand…
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Cognition: Boost ROI With Full-Funnel Ad Intelligence
Navigating the complexities of modern digital advertising can be daunting. Fragmented data, disjointed platforms, and the need for real-time personalization across multiple channels often challenge marketers. Achieving cohesive, measurable, and scalable campaigns requires a unified approach that bridges media buying,…
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Sendlane: Empowering eCommerce Brands with Integrated Email, SMS, Review, and Form Management
E-commerce businesses face numerous challenges in retaining customers and driving repeat purchases. With the proliferation of marketing channels and tools, many companies struggle to create cohesive, personalized experiences that resonate with their audience. The fragmentation of customer data across multiple…
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Kiflo: Empowering Referral, Affiliate, and Partner Programs
Companies increasingly recognize the power of partnerships to drive growth and expand market reach. However, managing partner programs can be complex and time-consuming, often involving manual processes, disparate tools, and fragmented communication channels. This inefficiency can hinder the potential of…
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Pagecloud: An All-in-One Website and Online Store Builder for Modern Businesses
Having a solid online presence is crucial for businesses of all sizes. However, many entrepreneurs and marketers struggle to create and manage professional-looking websites representing their brand. The technical complexities of web design and the need for ongoing optimization and…
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Back-To-School Shopping in 2024: What Retailers And Online Stores Need To Know For A Successful Season
Back-to-school shopping is a significant event in the retail industry, generating billions of dollars in sales each year. Back-to-school spending is second only to the holiday season in annual retail sales in the United States. Back-to-school shopping encompasses both direct…
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Telbee: Capture Voice Messages From Your Podcast Listeners
There have been a few podcasts where I honestly wished I had spoken to the guests beforehand to ensure they were engaging and entertaining speakers. It requires a lot of work to plan, schedule, record, edit, publish, and promote each…
