Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-
How Accurate is Digital Geographic Location Data?
Businesses often make strategic decisions based on where they believe their customers are. Whether it’s tailoring campaigns, triggering localized experiences, segmenting audiences, or attributing conversions, location is treated as a solid data point. Yet for both B2B and B2C marketers,…
-
When WordPress Redirects Become a Server-Killing Vulnerability
I’ve spent years optimizing WordPress sites, tuning MySQL, standing up server configurations, and chasing down performance bottlenecks. But nothing prepared me for the discovery I made when my own server began melting under relentless CPU load over the last month.…
-
What Are Google’s Core Web Vitals and Page Experience Factors?
Google announced that Core Web Vitals would become a ranking factor in June 2021, and the rollout is set to complete in August. The folks at WebsiteBuilderExpert have put together this comprehensive infographic that speaks to each of Google's Core…
-
The Greatest Marketing Technology Ever
Most marketing technologies, however advanced they appear, still operate on a logic-based architecture. They evaluate inputs, map patterns, classify signals, and produce outputs. Even AI—often presented as a creative intelligence—relies on contextual logic, statistical correlation, and computational reasoning. These tools…
-
The Slow Unraveling of Digital Publishing — And Why I’m Betting on Radical Reinvention, Not Retreat
After nearly twenty-five years of publishing Martech Zone, I’ve never seen the ground shift beneath us as violently as it has these last few years. Every era of digital publishing has come with its own reckoning, but nothing compares to…
-
Unitel Voice: Unlock a Business-Ready Virtual Phone System in Minutes
Small businesses rarely struggle because they lack ambition. They battle because time is scarce, customers expect instant response, and most communication tools are built for IT teams—not business builders. For owners and founders who juggle sales, service, and operations, a…
-
Waalaxy: Transform LinkedIn Into a Predictable Revenue Engine for Outreach
Many marketers and sales teams struggle with the time drain of manual LinkedIn outreach and the fragmentation of managing conversations across multiple tools. It becomes nearly impossible to generate consistent pipeline when hours are spent sending invitations, tracking replies and…
-
Marketing 360: Scale Your Small Business With One All-in-One Digital Marketing Platform
Small-business leaders are often stretched thin across marketing, sales, operations, and customer service—yet growth still depends on their ability to compete with larger brands that have more resources. Many turn to a collection of disjointed tools, only to find the…
-
Picsart: The AI Design Platform Redefining Modern Visual Creation
Creative teams, small businesses, educators, and independent makers all face the same challenge: producing compelling visuals at a pace that matches their goals. With constant pressure to create for multiple platforms, formats, and audiences, the work can feel endless—and traditional…
-
Quo: Streamline Your Sales Team Communications with a Unified Text and Voice Platform
Effective communication is crucial for closing deals and building strong customer relationships. However, managing personal mobile devices, text messaging (SMS), multiple communication channels, staying organized, and collaborating with team members can be challenging. Sales teams need a reliable and efficient…