Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • Benefits of a Document Management System

    Top Benefits of a Digital Document Management System

    Business is moving fast in 2025, and we need tools that are flexible, secure, and collaborative. Companies deal with thousands of documents every day—contracts, invoices, HR records, and client communications—and manual handling is inefficient and risky. That’s why more organisations…

  • Pictory: Transform Text, Blogs, and Slides Into Professional Videos With AI

    Pictory: Transform Text, Blogs, and Slides Into Professional Videos With AI

    Creating compelling videos at scale is one of the biggest challenges for content creators, marketers, and businesses today. Traditional video editing demands time, technical expertise, and expensive software—barriers that can prevent teams from producing the volume of video content their…

  • Understanding Usability: What It Is and What It Isn’t

    Understanding Usability: What It Is and What It Isn’t

    Usability is not just a design consideration; it is a critical factor in whether a digital product succeeds or fails. When people encounter friction, confusion, or frustration while using a site or app, they rarely stick around to figure it…

  • Vista Social: Scale Your Brand with AI-Powered Social Management

    Vista Social: Scale Your Brand with AI-Powered Social Management

    Managing social media has become one of the most demanding tasks for brands and agencies. Audiences expect timely responses, personalized engagement, and consistent content across all channels. Meanwhile, marketers are pressed to prove ROI and move faster with fewer resources.…

  • Pubrio: Unlock Sales Growth With Smarter B2B Lead Intelligence and Automation

    Pubrio: Unlock Sales Growth With Smarter B2B Lead Intelligence and Automation

    B2B Sales teams today face a constant uphill climb. There are too many tools, incomplete data, and missed opportunities. Reps spend hours chasing contacts only to face dead ends, while marketers struggle to surface the signals that show who is…

  • Google Forms to Sheets using AI Summarize and Trigger

    How to Set Up Google Forms to Auto-Populate Sheets with AI Summarization

    Collecting and analyzing customer input is essential for growth. With Google Workspace , Google Forms provides a seamless way to capture responses and directly import them into Google Sheets, where AI can automatically generate summaries. This integration turns raw data…

  • Why Marketing Operating Models Must Evolve to Keep Pace With AI

    Why Marketing Operating Models Must Evolve to Keep Pace With AI

    It’s easy to get dazzled by the promise of AI — the speed, the scale, the seemingly endless optimization. But when marketing leaders rush to implement AI tools without rethinking the structures that support them, the result is often expensive…

  • Custom Product Pages: Personalizing App Store Advertising

    Custom Product Pages: Personalizing App Store Advertising

    In today’s competitive app marketplace, simply relying on a single default App Store page is no longer enough. App discovery is no longer linear. Users search with different goals in mind: some want quick solutions, others explore specific features, and…

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