Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Content Marketing
Voice Overs: The Neuroscience and Nuance Behind Human and AI Narration
The rise of AI-generated voiceovers is rapidly transforming the way businesses create audio content for marketing, training, customer service, and multimedia purposes. Tools have democratized access to professional-quality voice-overs, offering natural-sounding results in dozens of languages, tones, and styles. No longer do you need a recording studio, a casting session, or a hefty budget to get started. But here’s the…
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Content Marketing
How to Design a Unique and Memorable Logo
A logo is far more than a decorative asset; it’s the visual embodiment of a brand’s identity, values, and promise. When done right, a logo can be instantly recognizable, emotionally resonant, and enduring. Whether you’re a business owner, creative professional, or startup founder, learning how to create a distinctive and powerful logo is an essential skill that pays dividends across…
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Artificial Intelligence
Why Brands Must Build Influence Early in The AI Era
AI search has changed the way consumers move through the digital space, especially in the early stages of the customer journey. Where users once engaged with the traditional ten blue links on Google Search, they are now relying more and more on generative platforms like Google’s AI Overviews (AIO), ChatGPT, and Perplexity to perform research. Often, they don’t even click…
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Content Marketing
Machine Translation in 2025: Powerful, Impressive But Still Not Always Enough
A decade ago, machine translation was, at best, a novelty. Website plugins proudly offered instant translation, but the results were often laughable. A simple test—translating a paragraph from English to another language and back again—highlighted just how much meaning, tone, and structure got lost in transit. The words came back rearranged, hollow, or downright confusing. That was because translation engines…
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Customer Data Platforms
Survey Strategies: 5 Ways Customer Feedback Transforms Into Actionable Insights
Surveys have long been a staple of market research. Still, today they’re more than just a checkbox on a strategic to-do list—they’re one of the most powerful tools marketers, product teams, and customer experience leaders can use to gather real-time intelligence and drive informed decisions. As businesses increasingly rely on data to tailor their messaging, optimize offerings, and personalize customer…
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Content Marketing
Oxygen: The WordPress Visual Builder That Designers and Developers Actually Love
If you’ve ever wrestled with bloated code, sluggish page builders, or design tools that limit your vision, you’re not alone. For too long, WordPress professionals have been forced to choose between speed and creative freedom. But that’s changing fast. A new generation of creators is demanding more—and getting it. Oxygen Meet Oxygen, the performance-obsessed visual builder that’s taking WordPress by…
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Martech Zone Apps
App: How To Find Your Company’s Direct Google Review Link
You can find your review link in your Google Business Profile settings, but it’s not immediately obvious. The direct review link is https://search.google.com/local/writereview?placeid= with your Place ID appended. As I was helping a colleague create their direct review link, I decided to build a nice app for Martech Zone to help you find it: Locating Your Direct Review Link Your…
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Marketing Infographics
Web Design vs. Web Development: Understanding the Differences and the People Behind Them
The terms web design and web development are often used interchangeably. While they work hand in hand to bring websites to life, they represent distinct disciplines, skill sets, and ways of thinking. Understanding the nuances between the two not only helps businesses hire the right talent but also empowers aspiring professionals to find their best fit in the world of…
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Email Marketing & Automation
Bird: Reach, Grow, Manage, and Automate Your Integrations in One Intelligent Stack
Managing a stack of disconnected tools isn’t just inconvenient—it’s a liability. Marketing teams struggle with campaign consistency. Support departments drown in tickets. Developers juggle APIs like spinning plates. Each department turns to yet another app, adding to the chaos. What if all of those business-critical functions could be unified—not just visually, but operationally and programmatically? Bird Bird brings together communication,…
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Advertising Technology
Top 7 Ad Server Features Publishers Should Actually Care About
An ad server for publishers is much more than just a tool for delivering ads — it’s an essential part of the revenue growth strategy. And growth is among the top 3 priorities for publishers: 79% say they strive to increase advertising revenues. More and more publishers are using ad servers to address this need: The ad server market reached…
