Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Advertising Technology
Cutting Through the Ad Clutter: Permissioned Data is the Goldmine for Reaching Gen Z
In this digital age, the marketing landscape is a battlefield. Brands constantly bombard consumers with ads on any platform they are active on, leading to a phenomenon known as digital overload. Gen Z, the first generation to grow up entirely in the digital age, is particularly resistant to traditional advertising. Permissioned Data Permissioned data is, by definition, personal information that…
- Advertising Technology
Meta: Track The Impact of Facebook Ad Campaigns At Your Store With The Conversions API
For businesses with physical retail locations, measuring the direct impact of online Meta ad campaigns on driving in-store sales can be challenging. Clicks and online conversions don’t tell the full story. That’s where the Conversions API comes in. The Conversions API lets businesses connect in-store point-of-sale (POS) systems and customer purchase data with Meta. This enables businesses to match customers’…
- Social Media & Influencer Marketing
Conquering Fear: Unleashing Your Potential and Embracing Opportunities
Fear is a powerful emotion that often prevents us from reaching our full potential. It can manifest in various forms, such as the fear of failure, rejection, or even success. Many of us have experienced moments where we hesitate to take risks or pursue exciting opportunities due to self-doubt and anxiety. However, it is crucial to recognize that these feelings…
- Content Marketing
The Composable Roadmap is An Action Plan for Agility
The ability to swiftly adapt and innovate is not just an advantage—it’s a necessity for survival and growth. We explore this in our latest book, The Composable Roadmap: An Action Plan for Agility in a Modern Digital Marketplace, now available. The concept of composability in business architecture advocates dismantling monolithic, rigid systems in favor of flexible, modular components. Why is…
- Artificial Intelligence
4 Ways That AI and Automation Are Revolutionizing Marketing in 2024
In today’s increasingly competitive online environment, impactful marketing campaigns can make all the difference between achieving sufficient exposure and falling behind rivals. With automation technology continuing to emerge, driven by the ongoing generative AI boom, brands can utilize next-generation processes to grow their presence effectively in their niche. This may be just as well because consumer demands are growing alongside…
- Content Marketing
The Power of Momentum in Organic Marketing
Businesses constantly seek ways to increase their online presence, generate leads, and drive conversions. While paid advertising offers instant gratification, it is a pay-to-play strategy that only yields results as long as you continue to invest. On the other hand, organic strategies such as content marketing and social media marketing require time and effort to build momentum. Still, once a…
- Content Marketing
B2B Podcasting: Building a Podcasting Strategy for Acquisition and Thought Leadership
Having produced and hosted some world-class B2B podcasts, I’ve realized the immense potential it holds for B2B companies looking to connect with their target audience, share valuable insights, and establish thought leadership in their industry. Through my experience and working with experts like Mark Schaefer, I’ve discovered that a well-executed podcasting strategy can be a powerful tool for building brand…
- Martech Zone Tools
App: URL Encode and Decode
Data often travels embedded within uniform resource locators (URLs) to reach its destination. However, not all characters play well within URLs’ strict rules. URL encoding is a translator that ensures smooth communication between web browsers and servers. I built a little application to help you URL encode or decode your data. Source Data Result Data URL Encode URL Decode Copy…
- Social Media & Influencer Marketing
Influence: It’s Never As Simple as Fan and Follower Counts
Influencer marketing has become a crucial aspect of many companies’ marketing strategies. Influencers are individuals who have the power to affect the purchasing decisions of others due to their authority, knowledge, position, or relationship with their audience. Here are seven ways to drive influencer marketing results by effectively identifying and engaging with the right influencers to promote your products or…
- Artificial Intelligence
Humanize AI: Transforming AI-Generated Content into Authentic, Human-Like Text
Content creators who utilize artificial intelligence (AI) face a unique challenge: leveraging GenAI’s power and efficiency while maintaining the authenticity and relatability that resonates with human readers. The robotic undertones often present in AI-written content can undermine its effectiveness, leading to a disconnect with the target audience. Humanize AI is an online platform that effortlessly transforms AI-generated content into natural,…
