David Tabachnikov's Articles on Martech Zone

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David Tabachnikov

David Tabachnikov is the CEO of ScholarshipOwl, an AI-driven platform transforming private scholarships into a viable alternative to student loans in the U.S. Through his leadership, ScholarshipOwl enhances the transparency and trustworthiness of scholarships, making the application process more accessible. By partnering with brands, David has successfully connected numerous students with vital financial support for their education, alleviating the financial burden on families and promoting affordable higher education.

Advertising Technology

David TabachnikovMay 22, 2024

Cutting Through the Ad Clutter: Permissioned Data is the Goldmine for Reaching Gen Z

In this digital age, the marketing landscape is a battlefield. Brands constantly bombard consumers with ads on any platform they are active on, leading to a phenomenon known as digital overload. Gen Z, the first generation to grow up entirely in the digital age, is particularly resistant to traditional advertising. Permissioned Data Permissioned data is, by definition, personal information that…

Cutting Through the Ad Clutter: Permissioned Data is the Goldmine for Reaching Gen Z

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