Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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The Truth About SEO: Debunking Myths and Embracing Optimization in 2024
Search Engine Optimization ( SEO ) is a critical component of digital marketing, yet it's often misunderstood. Many businesses fail to achieve their SEO goals due to misconceptions and inaction. Let's explore the realities of SEO and why optimization is…
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The Role of Social Proof in Legal Marketing
The legal industry is one of the most competitive in online marketing. With over one million lawyers practicing in the United States, standing out in such a saturated market can be challenging. Law firms typically have large budgets to spend…
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WordPress: How To Redirect All RSS Feeds To One Destination
While reviewing Google Search Console, one issue that I kept encountering was URLs ending in /feed/ causing issues. While it's pretty ingenious of the WordPress CMS to add RSS feeds to every bit of content - posts, tags, categories, comments,…
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WordPress: How To Build a Custom Feed In Your Site For Your Externally Hosted Podcast
Podcasts have exploded in growth and continue to be the go-to medium for many people—some of them are your target audience. Podcast hosting is highly encouraged because its infrastructure delivers these large audio files much more efficiently than the average…
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Ticket Tailor: Empowering Event Organizers with Powerful, User-Friendly Ticketing Tools
Event organizers face numerous challenges when it comes to ticketing and event management. The logistics can quickly become overwhelming, from setting up an online box office to managing attendee lists and processing payments. Many struggle to find an affordable and…
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Top 5 Reasons Why I Don’t Use Lists in Every Post
Readers often scan content rather than read it word-for-word. Virtually every site promotes the list methodology of titles, and I'm not excluding Martech Zone . I try to incorporate lists in virtually every article for easy scanning. There are times,…
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The Intangible Value of Brand: Beyond Data-Driven Attribution
The allure of data-driven attribution models and performance marketing metrics is undeniable. However, as the recent Nike case study illustrates, an overreliance on these approaches can potentially undermine a brand's long-term value and market position. This article explores the challenges…
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PixelMe: Unlocking the Power of Off-Amazon Advertising for Sellers
Amazon sellers face increasingly tough challenges in standing out and driving sales. With millions of products vying for attention, simply listing items on the platform is no longer enough. Sellers need innovative strategies to attract customers, boost visibility, and increase…
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Resort Marketing Strategies: Thriving During Economic Stress
In times of economic uncertainty, one might expect luxury or discretionary spending to be the first budget cut. However, history and recent trends demonstrate that people prioritize improving their quality of life even during challenging times, with travel being a…
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Why Marketers Must Prioritize Accessibility in Every Aspect of Their Campaigns: A Focus on Branding and Design
Marketers need to think about accessibility throughout their campaigns, especially when it comes to branding and design. Embedded in our ethos at Ratkaj Designs is the idea that there is power in design. In an ever-changing landscape, we now see…
