Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Pipedrive: Streamline Sales With A CRM That Puts Salespeople First
Sales professionals face numerous challenges. From managing a constant influx of leads to nurturing relationships with existing customers, their time and attention demands are relentless. Keeping track of multiple deals, scheduling follow-ups, and maintaining accurate records can quickly become overwhelming.…
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Insights That Convert: How User Analytics Becomes Your Secret Weapon?
Before you start redesigning your entire site in a panic, there’s a hero waiting to be unleashed: user analytics. It’s not a fancy gadget straight out of a sci-fi movie. It’s a set of tools that track how customers actually interact with your store. This article dives…
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5 Not-So-Common Use Cases For A Customer Data Platform (CDP)
When it comes to marketing and customer management, organizations are constantly seeking innovative ways to leverage data for strategic advantage. While Customer Data Platforms (CDPs) are often associated with personalized marketing and improved customer experiences, their capabilities extend far beyond…