Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Public Relations
20+ PR Resources to Find and Pitch Reporters, Journalists, Bloggers, and Industry Sites
If you want to amplify brand awareness and growth opportunities, investing in a public relations (PR) strategy and platform is a solid investment. Here are some of the benefits of pitching traditional journalists, bloggers, and industry sites on stories, interviews, newly released research, and company news: Wider Audience Reach: Pitching to these outlets can help you reach a broader audience,…
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Artificial Intelligence
Boost Customer Engagement: Strategic Identity Matching in X Steps
In the digital age, engaging with your audience goes beyond traditional marketing techniques. It’s about understanding and connecting with customers on a personal level. This guide delves into the art of strategic identity matching, offering a roadmap for business owners, marketing professionals, and sales leaders to enhance customer engagement effectively. Here are 10 Steps to Boosting Customer Engagement Ensure Data…
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Content Marketing
WordPress: Best Practices for Worry-Free Backups and Restoration
When backing up your WordPress site, it’s essential to follow best practices to ensure the safety and integrity of your data. While numerous plugins are available for backing up the CMS, it’s crucial to understand the importance of not relying solely on local backups. Local backups stored on the same server as your WordPress installation can be problematic in various…
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Advertising Technology
Jumpfly: Unlock the Power of Integrated Digital Advertising Services with Monitoring and Reporting
Businesses face the challenge of effectively reaching their target audience across multiple platforms. Managing multiple agencies for different aspects of your digital marketing strategy can lead to a fragmented approach, reducing the overall impact of your efforts. Partnering with a multi-disciplinary digital marketing service provider is crucial to achieve optimal results. This article may appear unique on Martech Zone because…
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E-commerce and Retail
10 Ways to Increase Conversions Using Buyer Psychology
When converting visitors into customers, many businesses optimize the technical aspects of conversion rate optimization (CRO) with their ads, landing pages, or websites. Time and resources are spent improving page load speed, mobile responsiveness, and streamlining the submission or checkout process. While these factors are undoubtedly important, the psychological side of conversion optimization is often overlooked. Understanding the underlying psychological…
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E-commerce and Retail
The Psychology of Discounts and Rewards: How Different Offers Motivate Consumers
I’m not a coupon or discount shopper. It’s not that I don’t want to save money when I shop; the time and effort it takes to plan my shopping around an offer I received via email or direct mail isn’t worthwhile. That’s not to say I don’t take advantage of rewards and offers, though I do when they’re convenient. If…
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E-commerce and Retail
The Evolution of E-commerce Pricing Strategies
Pricing techniques have experienced a notable shift in the ever-changing e-commerce industry, moving from static systems to dynamic algorithms. A key component of this development has been the introduction of advanced repricing instruments, most famously the Amazon repricer, which has completely changed the way merchants operate in online marketplaces. The Emergence of Repricers At the forefront of the shift towards…
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Martech Zone Apps
App: Survey Minimum Sample Size Calculator
Developing a survey and ensuring you have a valid response on which you can base your business decisions requires quite a bit of expertise. First, you have to ensure that your questions are asked in a manner that doesn’t bias the response. Second, you have to ensure that you survey enough people to get a statistically valid result. Survey Minimum…
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Paid and Organic Search Marketing
FirmPilot: Use AI To Win Search Rankings Against Competing Law Firms
Running a successful law firm requires more than just legal expertise. Effective marketing is crucial for attracting clients and growing your practice in today’s competitive landscape. However, many attorneys struggle with the time, resources, and knowledge to execute a comprehensive online marketing strategy that delivers tangible results. FirmPilot FirmPilot is an innovative AI-powered platform that simplifies and optimizes online marketing…
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Analytics & Testing
The Crucial Role of User Diversity in Mobile App Usability Testing
One key aspect that significantly influences the quality of mobile apps is user diversity. Understanding users’ diverse needs, preferences, and abilities is essential for comprehensive usability testing. In this article, let’s explore the role of user diversity in mobile app usability testing. Table of ContentsWhat is Mobile App Usability Testing?Why User Diversity Matters When Testing Mobile App UsabilityEmbracing InclusivityTailoring User ExperiencesAdapting…
