Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • Advertising Technology
    Facebook Advertising Campaigns and Objectives

    Facebook Advertising Campaigns And Their Objectives

    IMHO, brands must remember that Facebook (Meta) is not designed to help businesses grow organically—it is a pay-to-play platform that profits from acting as a toll road between brands and their potential customers. Even if your organization has grown an exceptional, engaged community, Meta is open to promoting your followers directly to your competitors… for a price. While organic reach…

  • Martech Zone AppsCalculator: Predict How Your Online Reviews Are Impacting Sales

    App: Calculate How Much Online Reviews May Impact Your Sales

    This calculator predicts the increase or decrease in sales based on the number of positive, negative, and resolved reviews your company has online. For information on how the formula was developed, read below: Formula for Predicted Increased Sales from Online Reviews Trustpilot is a B2B online review platform that captures and shares public reviews of your customers online. Trustpilot has…

  • E-commerce and RetailResellerRatings: Review and Reputation Management for Online Merchants

    ResellerRatings: Review and Reputation Management for Online Merchants

    Online merchants face numerous challenges when acquiring customers, increasing conversions, and building brand loyalty. With consumers increasingly relying on online reviews and social proof to make purchasing decisions, it’s crucial for businesses to effectively manage their online reputation and leverage customer feedback to their advantage. ResellerRatings ResellerRatings is a comprehensive ratings and reviews platform that empowers businesses to acquire leads,…

  • Mobile Marketing, Messaging, and AppsFear is not a strategy: Workplace Culture

    The Paralysis of Fear in Business: Irrational Worries and the Consequences of Inaction

    Fear can be a powerful and often irrational force that hinders growth, stifles innovation, and ultimately leads to an organization’s downfall. Companies face a myriad of potential issues, both internal and external, that can cause anxiety and trepidation among leaders and employees alike. However, succumbing to these fears and allowing them to paralyze decision-making processes can be far more detrimental…

  • Email Marketing & AutomationLead Generation for Public Speakers at Events and Conferences

    5 Steps To Capture Every Lead At Your Next Public Speaking Event or Conference

    While many people believe that public speaking is a lucrative industry, having a career in speaking is only possible if you’re leading (keynoting) large events or doing custom speaking or training for corporations. Folks don’t realize that many conference speakers they watch at an event aren’t getting paid at all. It’s likely that they even paid thier own transportation and…

  • Artificial IntelligenceAI Startups and Innovation

    Leveraging Startup Partnerships to Accelerate Innovation in Your Organization

    For established businesses looking to drive innovation, partnering with a startup can be a powerful catalyst for change. Startups are often at the cutting edge of new technologies and approaches, and their willingness to experiment and take risks can help established companies break out of old patterns and explore new opportunities. However, it’s crucial to choose the right startup partner…

  • Advertising TechnologyTikTok Ban and the AdTech Industry

    What A U.S. TikTok Ban Could Mean For The AdTech Industry

    In digital advertising, few platforms have captured the zeitgeist quite like TikTok. Its meteoric rise to prominence has reshaped the way we consume and create content, particularly among younger demographics. However, the specter of a TikTok ban looms large, raising questions about its potential impact on the AdTech industry. A TikTok ban would have significant implications for the advertising industry,…

  • Artificial IntelligenceRisk and Rewards of Custom GPT Content

    Navigating the Risks and Rewards of Custom GPT-Powered Content 

    In the digital age, where voices crowd the internet like stars in the night sky, standing out demands not just brilliance but authenticity. Welcome to the double-edged universe of Custom GPTs, where the power to tailor content with precision meets the shadows of potential misuse and misunderstanding. Imagine wielding a tool so adept it can echo your voice, style, and…

  • Customer Data PlatformsIFTTT: If This Then That No Code Workflow Automation

    IFTTT: Automate Your Workflows From Anywhere With If This Then That

    Managing multiple online services and applications can be overwhelming. Tracking various tasks, notifications, and data across different platforms often leads to inefficiency and wasted time. Fortunately, there is a solution that can help streamline your digital life and boost your productivity. IFTTT IFTTT (If This Then That), pronounced ift, is a powerful web-based service that allows users to seamlessly create…

  • Artificial Intelligence
    AI Tools Don't Make The Marketer

    Tools Don’t Make The Marketer… Including Artificial Intelligence

    Tools have always been the pillars supporting strategies and execution. When I consulted clients on SEO years ago, I’d often have prospects who’d ask: Why don’t we license SEO software and do it ourselves? My response was simple: You can buy a Gibson Les Paul, but it won’t turn you into Eric Clapton. You can buy a Snap-On Tools master…

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