Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • Marketing ToolsMindManager: Mind Mapping for Enterprise

    MindManager: Mind Mapping and Collaboration for the Enterprise

    Mind mapping is a visual organization technique used to represent ideas, tasks, or other items linked to and arranged around a central concept or subject. It involves creating a diagram that mimics the way the brain works. It typically consists of a central node from which branches radiate, representing related subtopics, concepts, or tasks. Mind maps are used to generate,…

  • Marketing InfographicsDon Draper Marketing Quotes from Mad Men

    Mad Men: Marketing Quotes from Don Draper

    Set in the competitive world of 1960s Madison Avenue advertising, Mad Men is more than just a period drama—it’s a character study, cultural critique, and masterclass in storytelling. Created by Matthew Weiner, the series captures the allure and contradictions of a time when image was everything and the American Dream was being redefined. At its center is Don Draper, the…

  • Social Media & Influencer MarketingWays to Engage Facebook Users

    19 Ways To Harness Facebook Users’ Motivation and Engage Your Fans Deeper

    Creating engaging content on Facebook is crucial for maintaining a lively and interactive online community. The first part of developing an engagement strategy on Facebook is understanding why users are on the platform. Why People Use Facebook The top motivating factors for why people use Facebook include: Messaging Friends and Family: 72.6% of Facebook users use the platform to chat…

  • Public RelationsPropel: Deep Learning AI-Powered PR Management Platform

    Propel: Bringing Deep Learning AI to Public Relations Management

    The challenges facing PR and communications professionals have only continued to increase in light of continuing media layoffs and a changing media landscape. Yet, despite this monumental shift, the tools and technology available to assist these professionals have not kept pace at the same rate as those in marketing. Many people in communications still use simple Excel spreadsheets and mail…

  • Paid and Organic Search MarketingWordPress: Redirect AMP to Non-AMP Page Dynamically

    WordPress: Dynamically Redirect an AMP Page To Non-AMP When Unsupported

    I have AMP loaded on my site and have seen a nice stream of AMP visits from Google. While I’m not a huge fan of AMP, it does seem to garner quite a bit of attention from search engines. My theme supports AMP in posts (or custom post types that are a post type) but doesn’t support AMP on a…

  • Content MarketingWordPress Shortcode and Plugin: List Child Pages

    WordPress: How to List Child Pages Using A Shortcode

    We’ve rebuilt the hierarchy of sites for several of our WordPress clients, and one of the things we attempt to do is organize the information efficiently. To do this, we often want to create a master page and include a menu that automatically lists the pages below it. A list of child pages, or subpages. Unfortunately, there’s no inherent function…

  • Artificial IntelligenceMarketing and AI: Strategic Roadmap

    Revolutionize Marketing with AI: A Strategic Roadmap

    The digital age has drastically altered the marketing landscape. As the industry has shifted toward digital platforms, marketers now face the daunting task of managing an unprecedented volume of data, understanding rapidly changing consumer behaviors, and delivering personalized content at scale.  Additionally, the modern consumer’s expectation for unique experiences adds complexity, requiring marketers to customize content and campaigns for different…

  • Artificial IntelligenceRelo: Sports Marketing Measurment and ROAS using AI

    Relo: It’s Time to Take the Guesswork Out of Sports Marketing Measurement

    It’s the time of year for predictions-focused articles, and it doesn’t take great foresight to state that most will center on artificial intelligence (AI) to do the job smarter and quicker, and/or analytics that confirm that sponsorship buys being made are wise investments. With the rapid changes occurring in the sports marketing industry, those are the important topics to track.…

  • Artificial IntelligenceDigital Empathy: Customer Service and AI

    Digital Empathy: Can Technology Mimic Human Compassion in Customer Service?  

    Imagine encountering a more mindful retail experience online, where, amidst your search for ideal presents, a personalized banner captures your attention. This banner, featuring a family like yours enjoying self-care essentials from brands you trust, is the pinnacle of AI-driven customer experience (CX) personalization. By recognizing your preferences and the seasonal stress, the digital marketplace tailors suggestions to include stress-relieving…

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